Your career is a business, and you yourself are a product that you are selling to potential employers. Your goal is to survive and sell your product for as much money as possible. Use simple business principles to market yourself, such as identifying markets for your product and recognizing the importance of your brand. Good basic business skills can take you and your career far.

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In this article Harrison discusses the importance of investing in the backstage of everything you are doing. Nothing is more important than what you do behind-the-scenes, and the substance that goes into your job. Only with a good backstage can you achieve your full potential in anything. Most successful people and businesses always have a very strong operation behind-the-scenes. It is not what people see when they look at a storefront that matters; it is the “substance” of what is going behind-the-scenes. It is like this with you and your profession as well. The ultimate product that you produce will be more a product of what you do “behind-the-scenes” than of the actual service that you provide. It is important to understand the significance of this, because it can mean the difference between great success and failure. Only with a good backstage can you achieve full potential in anything.

Think about your ultimate purpose in life, and what you are currently doing to accomplish it. Everyone is gifted with unique talents, and a failure to identify and utilize yours would be tragic for your life and career. The greater purpose you identify in your life, the greater the obstacles you will face. If you persevere and push through these hurdles, you will find the rewards to also be correspondingly greater.

One of the benefits of being an outsider is not being weighed down by the same social mores, rules, customs, and other restraints as the dominant group. Throughout history it has often been outsiders who have made the greatest inventions, innovations, and breakthroughs and achieved the most in their lives. In business, people like Mark Zuckerberg and Bill Gates were both outsiders. In Germany, Albert Einstein was an outsider. Barack Obama was an outsider. Each of these people operated by their own set of rules.

If you wait for the right market conditions to begin your job search you will face more options, which in turn will help you make better decisions. When the market for your product is strong, you have much more negotiation leverage and are much better positioned to get what you want. Market conditions, therefore, give you a compelling advantage. When do you begin your job search, make effective self-promotion a top priority and draw as much interest as possible to yourself; surprisingly few people do this, and dong so will vastly increase the number of offers you receive.

Success in every part of your career and life depends on your mindset; a positive mindset lays the ground for achievement, while a negative mindset makes for an unhappy work environment and ultimately failure. Find work that you love and practice it with passion, and you will attract people and create more value in the world. Find what it is that makes you passionate in life, and commit to it. Passion is the most fundamental part of success, and you must exercise it even if you do nothing else.