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The Kick-Ass Marketing Secret of the Most Successful Job Applicants and Employees

Just as a Unique Selling Position (USP) is important to sell a product, your own USP is vital for marketing yourself to potential employers. You must define your USP before even creating your resume, as it comprises the basic product that you are trying to sell in your interview. Focus your USP on a specific niche, for which there is market demand, and make it thoroughly persuasive.

The Power of Perceptions

Perceptions matter more than facts; others’ perceptions of you, your perceptions of others, and how you control both are the most important aspects of your career. Realize the power of perceptions in your life and use them to your advantage. Aim to control and shape the perceptions that others hold about you by shaping the image that you project to the world.

Ask Yourself Empowering Questions

Your thought process is a powerful determinant of your success or failure. Find a connection or unifying bond among the millions of thoughts that cross your mind every day, and use them to the greatest possible effect. Rather than dwell on negative thoughts that could undermine you, strengthen your mindset by asking yourself empowering questions; you will find that the answers to these questions constitute excellent career advice.

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Common Sense: How to Exercise It

“Enthusiasm is as brittle as crystal, but common sense is durable as brass.” Blanchard Yorimoto-Tashi, one of the greatest statesmen that Japan has ever produced,...

Find the Best Target Audience for Your Skills

There are people in your life, just as in everyone else’s, who do not appreciate your talents and will seek to undermine you. You must avoid situations that place you among these kinds of people, and instead find colleagues who recognize and appreciate your efforts. Your work environment will do much to either motivate or de-motivate you, so make sure to find one that recognizes your talents.

How to Be a Good Manager

When a company can no longer survive, all of its jobs disappear; a good manager’s job, then, is to ensure the company’s survival. As a good manager, you need to truly be on the side of the company and dedicated to its continuance; the more the company succeeds, the more you will grow along with it. Good managers care about what happens to their organization, but the best managers focus continually on the organization’s progress and best interests.

See the Connection, Not the Differences

You will find much greater success and contentment by focusing on your connections to others rather than your differences. While all people see themselves as separate entities, you must remember that all things and people are interdependent. Your position in your life and career results from how well connected to the people around you, not your relative difference or transcendence.

Never Overlook the Obvious

Obvious solutions always get overlooked. Simple problems get overanalyzed, and the simple solution gets ignored. Look out for the solutions that are right in front of you, and do not create mountains out of molehills for nonsensical reasons.

Women and Men, Planning, and Unemployment

In this article Harrison discusses the difference between the psyche of men and women and how it reflects in the unemployment rate. Women are more likely than men to plan their professions. Men are more likely to play the game of chance with their careers. The difference in the unemployment rate between men and women shows that women tend to choose jobs that are more stable and require a bit more planning. There are evolutionary, economic and other reasons for this, of course, but as a general rule, these choices contribute to the unemployment rate differences between the sexes. These are lessons that both men and women can learn from. By choosing more stable and predictable professions that may pay a little less, women are getting a different result in these times of high unemployment rates. Planning is crucial in achieving success in any career.

Planning, Grass Seed, Saunas, and Your Career

You must prepare in order to succeed in anything you undertake. The more time you plan before acting, the less time you will later have to devote to repairs and adjustments. Proper planning means that you only have to undertake a task once, rather than having to go back and repeatedly fix them. The more you plan, the smoother you will make you life and career.

The Power of Perceptions

Perceptions matter more than facts; others’ perceptions of you, your perceptions of others, and how you control both are the most important aspects of your career. Realize the power of perceptions in your life and use them to your advantage. Aim to control and shape the perceptions that others hold about you by shaping the image that you project to the world.

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Keeping a Job

Your Job Is a Game-Make Your Opponents External

In this article Harrison explains how you can ensure success in your career by externalizing your opponents. Your job is like a game; if you work hard, play by the rules of the company and are seen as part of the team you will be viewed as a valuable player for the company. The most significant part of any game is the presence of an opponent. Don’t look for an opponent among your co-workers. Never speak negatively of your team members. Instead, concentrate on the external opponents. External opponents bring you and the team closer as you work towards a common goal. In order for you and your company to succeed it is important to have an external opponent. Harrison advises people to consistently work hard and not participate in the politics. This is a sure way to score big in your career.

Getting Ahead

How to Succeed

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Staying Positive

Self-Esteem and Lunch Room Tables

True self-esteem comes from within, not from the acceptance of others. When your sense of worth comes from within, you free yourself from comparisons with others and will enjoy a greater sense of internal security. You will no longer be bogged down by the experiences of others and can become much more self-reliant.

Take Small Actions and Meet Others

Your greatest successes will come from some of the smallest actions in terms of meeting people. You will cause a “stacking effect” the more you meet and connect with people; conversely, people cannot connect with you when you are withdrawn and nothing will happen. You must do everything in your power to connect with as many people as possible.

The Importance of Your Sense of Self

A powerful sense of self will make all the difference in your life. You must understand that your sense of yourself and your capabilities come from inside of you, not from the external forces that have brought you to your current place in life. What you feel internally might be completely different from what the world is telling you, and you must learn to focus on the former rather than the latter.

Sick Crows, Your Attitude, and Being on the Winning Team

Adopting a positive attitude will always bring you closer to success, as nobody wants to be associated with a losing side. Everyone wants to associate with and hire winners, and avoids losers. Nothing is more important than maintaining a positive attitude, as many employers hire people based primarily on attitude; with the right attitude, everything else will fall into place. You must look like you are on the winning team, even if times are tough; nobody wants to hire a loser.

Emotions and Our Careers

Everyone tries to maintain a certain emotional state, and learning to control your own emotions will have a profound impact on your career. While everyone allows their emotional states to be influenced by outside events, there is no advantage in basing your own emotions on things that you cannot control. Allow yourself to discover happiness and fulfillment naturally, rather than making your emotions dependant on external circumstances. Your outlook will have a tremendous impact on your psychological health, as well as that of those around you.