In this article, Harrison states that one of the biggest secrets behind successful marketing is communicating relevantly with people. The more the relevance in communication, the more people are willing to respond. Going the traditional way to communicate does not always work. Understanding your audience’s needs is of prime importance and it works wonders connecting with them in a personal way. You need to bridge the gap that exists and reach out in the most genuine manner. People need to trust your interest in their well being and only when this happens, will serious communication take place.

When you give your employer a good value, they will be motivated to keep you even in the lean times. Nothing is more important to your career than making sure your employer is satisfied with your work, which will make them likely to use you over and over again. Working for companies where there is a lot of froth will present you with more money-making opportunities; understand that froth moves in cycles, however, and it is more important to have consistent work than to hold out for ideal market conditions.

To reach the goals to which you aspire, you must compare yourself with people superior to you for motivation. Most people prefer to look at life the way they wish it to be, rather than as it truly is. Move out of your comfort zones and face reality. Don't seek out or compare yourself with the average people around you, as doing so will only mire you in mediocrity rather than push you forward.

In this article Harrison discusses how a very crucial part of your future success and happiness depends on your ability to be free. The concept of freedom is difficult for most people to truly understand because hardly anyone is really free, in the deepest sense of the word. Most people are trapped by their own mental barriers, by obligations to others, by financial constraints, by habits and in many cases by actual physical barriers. Moving towards true freedom is something that will forever change your life and career, and will help you reach your full potential. In order to make the most of your life and career you need to understand the limits that may infringe upon your freedoms–and then decide which ones you can do without. The more freedom we believe we have, and the more we believe we can do, the more we will achieve.

People tend to be either visual, auditory, or kinesthetic; your own identity as one of these three things can determine much about your life, from the people with whom you get along to the environment in which you are most comfortable. People base most of their decisions upon their perceptions, which in turn depend on which of these three orientations they are. To succeed, you should not mix motivations among individuals.

Despite the obvious advantages, getting jobs through a friend or relative may ultimately harm you. When you do so, you risk lowering your colleagues’ opinions of you, who may see your connections as evidence that you lack the skills to get your position on your own merits. Nonetheless, there are situations in which it is acceptable to take advantage of such connections, but you must be on your guard; make sure that the job you get is a good fit, and one in which you would perform well regardless of your connections.

When faced with difficult times, you must develop the ability to transcend the trouble around you instead of giving up or assuming that nothing can be done about your situation. Keep your wits about you and take charge of the situation, and you will find yourself on track for constant improvement and career success.