Just as a Unique Selling Position (USP) is important to sell a product, your own USP is vital for marketing yourself to potential employers. You must define your USP before even creating your resume, as it comprises the basic product that you are trying to sell in your interview. Focus your USP on a specific niche, for which there is market demand, and make it thoroughly persuasive.
When you are successful, many around you will envy your success rather than being happy for you. The ability to deal with criticism, therefore, is crucial to your success. Most people recoil in the face of criticism, or remain inert for fear of attracting criticism; you must learn to avoid such inaction and fear in order to achieve your full potential.
When I was an attorney, I stopped going out to lunch with other attorneys during the day. The reason was not that I was not hungry. Instead, I stopped going out to lunch because just about everyone I worked with would want to dedicate the lunch to a critique—whether it was critiquing our bosses, coworkers, or others. When these people were not being critiqued, the job itself was being critiqued. When the job was not being critiqued, the attorney’s home life was being critiqued.
The answers to these seven questions are essentially the same as your response to “Tell me about yourself.” You need to see yourself and your answer to every question from the employer’s point of view. Interviewers are looking for the best long-term fit for each job. Anything you say that supports this is likely to get you hired and anything that does not is likely to mean you will still be looking for a job.
In this article Harrison discusses why your need to feel important should not be controlling you. The need to feel important is so deep and profound that you do whatever it takes to feel important. This need to feel significant controls and governs your life. For most of us, there is nothing more important to our sense of importance than our careers. The best thing you can possibly do for your career is detach from this need to feel significant and realize how this is controlling so much of what happens to you. You need to do the work you love and live the life you want without being controlled by a need to be significant. This will change everything for you and allow you to contribute to the world in a productive way.
You must prepare in order to succeed in anything you undertake. The more time you plan before acting, the less time you will later have to devote to repairs and adjustments. Proper planning means that you only have to undertake a task once, rather than having to go back and repeatedly fix them. The more you plan, the smoother you will make you life and career.
Do not convince yourself of your own negative traits. We often adopt negative characteristics rather than positive ones to excuse ourselves from things we find unpleasant. If you are always seeking comfort, though, you will most likely be left behind in your life and career. You must identify and abandon the negative traits you have adopted for the sake of comfort, and don’t shy away from the pain that may be associated with adopting a more positive personality trait
The past does not dictate the future, so you should not use inductive reasoning to make conclusions about your life or career. Recognize when you are making incorrect conclusions based on past events, and switch to deductive reasoning in which you are not limited by the past. You will find your conclusions to be much more accurate, and you will succeed as a result.
Mother Teresa is universally praised for her legacy of good works, having emerged from obscurity to worldwide acclaim. The lessons of her remarkable life, such as learning from past mistakes, choosing goals compatible with your values, and being flexible in the pursuit of those goals, can also greatly benefit job seekers.
In this article Harrison explains how you can ensure success in your career by externalizing your opponents. Your job is like a game; if you work hard, play by the rules of the company and are seen as part of the team you will be viewed as a valuable player for the company. The most significant part of any game is the presence of an opponent. Don’t look for an opponent among your co-workers. Never speak negatively of your team members. Instead, concentrate on the external opponents. External opponents bring you and the team closer as you work towards a common goal. In order for you and your company to succeed it is important to have an external opponent. Harrison advises people to consistently work hard and not participate in the politics. This is a sure way to score big in your career.
True self-esteem comes from within, not from the acceptance of others. When your sense of worth comes from within, you free yourself from comparisons with others and will enjoy a greater sense of internal security. You will no longer be bogged down by the experiences of others and can become much more self-reliant.
Your greatest successes will come from some of the smallest actions in terms of meeting people. You will cause a “stacking effect” the more you meet and connect with people; conversely, people cannot connect with you when you are withdrawn and nothing will happen. You must do everything in your power to connect with as many people as possible.
A powerful sense of self will make all the difference in your life. You must understand that your sense of yourself and your capabilities come from inside of you, not from the external forces that have brought you to your current place in life. What you feel internally might be completely different from what the world is telling you, and you must learn to focus on the former rather than the latter.
Adopting a positive attitude will always bring you closer to success, as nobody wants to be associated with a losing side. Everyone wants to associate with and hire winners, and avoids losers. Nothing is more important than maintaining a positive attitude, as many employers hire people based primarily on attitude; with the right attitude, everything else will fall into place. You must look like you are on the winning team, even if times are tough; nobody wants to hire a loser.
Everyone tries to maintain a certain emotional state, and learning to control your own emotions will have a profound impact on your career. While everyone allows their emotional states to be influenced by outside events, there is no advantage in basing your own emotions on things that you cannot control. Allow yourself to discover happiness and fulfillment naturally, rather than making your emotions dependant on external circumstances. Your outlook will have a tremendous impact on your psychological health, as well as that of those around you.
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