In this article, Harrison states that one of the biggest secrets behind successful marketing is communicating relevantly with people. The more the relevance in communication, the more people are willing to respond. Going the traditional way to communicate does not always work. Understanding your audience’s needs is of prime importance and it works wonders connecting with them in a personal way. You need to bridge the gap that exists and reach out in the most genuine manner. People need to trust your interest in their well being and only when this happens, will serious communication take place.
Your reactions to the world around you determine your state of mind and your progress in life. While most people tend to blame others for what is happening to them, you must learn to react in a positive way. You must understand that you usually cannot change the people and things around you, but you can control your reactions to these things; when you choose not to react negatively, you open the door to growth and fulfillment.
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You should neither trust outward appearances, nor let them intimidate you. There is always a discord between the appearance that a person or organization projects, and their actual nature. For this reason, always be careful about the people and organizations in whom you place your trust.
In the legal recruiting realm, a recruiter typically needs to introduce a candidate to more than one law firm in order to get the candidate an interview. You could have a candidate at the top of their class from Harvard Law School practicing at one of the ten largest firms in the United States and they could be rejected by numerous law firms. Why?
If you want to rise to the top, you need to create as much value as possible. The message is also pretty simple: the more value you create, generally, the greater your fall will ultimately be when you stop creating value.
Just as a Unique Selling Position (USP) is important to sell a product, your own USP is vital for marketing yourself to potential employers. You must define your USP before even creating your resume, as it comprises the basic product that you are trying to sell in your interview. Focus your USP on a specific niche, for which there is market demand, and make it thoroughly persuasive.
There are two kinds of people; value creators and value extractors. Your career success will largely depend on your skill at either of these two things. Value extractors prefer an environment where value is already being created, while value creators look for areas of maximum opportunity. While value extractors seek stable careers, value creators seek to build up organizations rather than work within them. You need to decide if you are a value creator or extractor, commit to one or the other, and never look back.
In this article Harrison explains how your beliefs are controlling what is happening to you. Due to our early life experiences, almost all of us develop beliefs about who we are and our relationship to the world. These beliefs end up controlling how we evaluate ourselves in relation to the world. Most of us are acting and going through life largely unconscious to what we believe about ourselves. People want their experience of the world to be consistent with what they believe. The drive for this is so strong that people will do almost everything to be right about their beliefs. The key to a successful career and life is to start choosing what to believe about the world and about yourself. You need to manage your mind and understand how your beliefs about yourself, the world and the people around you are controlling your destiny.
Most people are afraid of exposing themselves to failure, and therefore settle for less than what they want or are capable of achieving. Failure to take action due to your fear is itself the biggest failure of all; few people ever reach any degree of success without consistent failure. You must use failure as an inspiration to try harder in the future, and manage your emotions so as not to fear failure and let that fear preclude action.
In this article Harrison explains how you can ensure success in your career by externalizing your opponents. Your job is like a game; if you work hard, play by the rules of the company and are seen as part of the team you will be viewed as a valuable player for the company. The most significant part of any game is the presence of an opponent. Don’t look for an opponent among your co-workers. Never speak negatively of your team members. Instead, concentrate on the external opponents. External opponents bring you and the team closer as you work towards a common goal. In order for you and your company to succeed it is important to have an external opponent. Harrison advises people to consistently work hard and not participate in the politics. This is a sure way to score big in your career.
True self-esteem comes from within, not from the acceptance of others. When your sense of worth comes from within, you free yourself from comparisons with others and will enjoy a greater sense of internal security. You will no longer be bogged down by the experiences of others and can become much more self-reliant.
Your greatest successes will come from some of the smallest actions in terms of meeting people. You will cause a “stacking effect” the more you meet and connect with people; conversely, people cannot connect with you when you are withdrawn and nothing will happen. You must do everything in your power to connect with as many people as possible.
A powerful sense of self will make all the difference in your life. You must understand that your sense of yourself and your capabilities come from inside of you, not from the external forces that have brought you to your current place in life. What you feel internally might be completely different from what the world is telling you, and you must learn to focus on the former rather than the latter.
Adopting a positive attitude will always bring you closer to success, as nobody wants to be associated with a losing side. Everyone wants to associate with and hire winners, and avoids losers. Nothing is more important than maintaining a positive attitude, as many employers hire people based primarily on attitude; with the right attitude, everything else will fall into place. You must look like you are on the winning team, even if times are tough; nobody wants to hire a loser.
Everyone tries to maintain a certain emotional state, and learning to control your own emotions will have a profound impact on your career. While everyone allows their emotional states to be influenced by outside events, there is no advantage in basing your own emotions on things that you cannot control. Allow yourself to discover happiness and fulfillment naturally, rather than making your emotions dependant on external circumstances. Your outlook will have a tremendous impact on your psychological health, as well as that of those around you.
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