Aristotle introduced the concepts of Ethos (an appeal to credibility), Pathos (an appeal to emotions), and Logos (an appeal to logic), means of persuasion that you can employ in your job search. Utilize Ethos by convincing others of your credibility, Pathos by appealing to their emotions, and Logos by logically supporting a consistent message. The effective use of these methods can position you for career success, as well as for raises and promotions.

The number one thing that makes people fail and not reach their potential is competition. If get into an area where there is not much competition and you genuinely have something to offer, you will succeed. Everyone is successful to the extent they are doing something others around them are not that provides value.

In this article Harrison discusses the importance of focusing on your success. If you think about your losses, you will put your focus there and continually be losing. Nothing is more important for your life and career than focusing on your wins. If you do not focus on your wins, you will have nothing to build on. You absolutely must focus on your wins and not your losses. Stay focused on your successes—no matter how small—and do not focus on your losses at all. Forget about your losses and concentrate on what is going right and what you are doing right. Think about this and build upon the things you are doing best.

If you can learn how to create work for yourself, you will never be unemployed or lacking for excitement in your life. You must learn to use your mind to create work; if successful, this ability will come to define your life and career because outside circumstances will no longer matter to you. The world will work for you, rather than the other way around.

In this article Harrison discusses the importance of investing in the backstage of everything you are doing. Nothing is more important than what you do behind-the-scenes, and the substance that goes into your job. Only with a good backstage can you achieve your full potential in anything. Most successful people and businesses always have a very strong operation behind-the-scenes. It is not what people see when they look at a storefront that matters; it is the “substance” of what is going behind-the-scenes. It is like this with you and your profession as well. The ultimate product that you produce will be more a product of what you do “behind-the-scenes” than of the actual service that you provide. It is important to understand the significance of this, because it can mean the difference between great success and failure. Only with a good backstage can you achieve full potential in anything.

Nothing gets accomplished when peoples’ values are in conflict, so it is very important to work with an employer who shares your outlook and values. Find a work environment where you fit in, and where people like you. Value conflicts with your coworkers can undermine your performance, whereas a harmonious work environment reinforces your performance and values. Most cases of workplace excellence involve people in jobs that match their values, and finding this harmony will change your career and life.

If your boss gets mad at you or if you get a poor review, you should consider yourself blessed. While few people are willing to work hard to better themselves and overcome criticism, those who do are the strongest and must successful. A demanding boss raises the bar, and forces you to become better and stronger in order to clear it. You must seek out, rather than avoid, people who challenge you and force you to become greater than you currently are.