Gauging the people around you and giving them exactly what they want can determine the success or failure of any action you undertake. This ability separates the great entrepreneurs from the average. Instead of assuming that you know what people want, work to ascertain peoples’ actual desires and fulfill them. When you go out of your way to fulfill the needs of your employer rather than focusing on your own needs, you will find great things happening in your career.

In this article Harrison discusses how resisting change and not taking necessary and relevant action can be the biggest obstacles to a better career and better life. Resistance is something that prevents most people from ever changing. Resisting change can be highly damaging to your growth in your career and life. Instead of allowing your life to be controlled by external circumstances, choose to take action and bring about a change. Conduct a brutal self analysis if needed, to clear the blocks you have in your mind and to bring about change that is necessary. Most people give up. They do not persist. You need strategies and beliefs that will allow you to persist and persevere, so that you can change. The best strategy is to be focused, and this focus will help you overcome the resistance you face whenever you make an effort to begin changing.

You will greatly benefit your career by helping and promoting your company’s expansion. A common belief is that expansion is fundamentally positive, and a lack of expansion is fundamentally negative. You must be on the side of expansion rather than contraction in every area of your life. All employers seek people who will help them expand, and the more your ability to contribute to this expansion will provide you increased job security and a greater likelihood of being hired.

Everyone experiences ups and downs in their lives. Every problem and struggle you go through in your life is an opportunity to improve, to become stronger and to help others (and yourself). Use the problems you experience as a vehicle to grow and become a better person.

In this article, Harrison explains the importance of credibility in your career and in your life. The most important question that you should ask yourself is whether you can be trusted. Fortunes can fall and be rebuilt, but once you lose your credibility, you have lost a great deal. Dishonest individuals may rise rapidly to the top, but they almost always come crashing down. To be dishonest in any way does not pay off at all. People lose their faith, are fearful, and will practically never again believe a dishonest person. A person’s reputation is his/her most valuable asset. It is extremely fragile and should be protected at all costs. You need to have an explicitly honest approach, never fail to make others aware of the truth, and never cut corners. Hence, Harrison states that one of the hallmarks of the most successful individuals is their credibility.

The most successful people in the world create so much value for others that everyone wants to do business with them, and return to them over and over. Driving sharp bargains, however, typically backfires and can cause you more problems than benefits. Whenever you get a good deal you should consider yourself lucky, but you should never push for the best deal possible because your behavior will likely alienate others.

You have far more assets than you realize or comprehend, and you need to devote your career and life to making the most of them. The more assets you use, the more you can achieve, meaning that the potential for achievement in your life is limitless. Make the absolute most of all of the assets that you have, as do the most successful individuals and businesses.