This article discusses the many possible approaches to your job search, and the necessity of selling yourself to potential employers. You must use every means at your disposal in order to achieve your employment goals, and you must present yourself in as much of a positive light as possible in order to successfully sell yourself, and the ten tips presented in this article detail how to do so.

Like everyone else, your employer wants to believe that he or she is a good person who stands for something positive in the world. Therefore, work to ascribe positive motives to your employer when in interviews, and think of in terms of how their work serves a higher purpose. Speaking about your and your employer’s work in these terms will put you on a higher plane than others, and will associate both of you with good and noble qualities.

In any given situation, you must consistently do 10% more than those around you; this is the essence of optimization, a vital tool for career success. Self-optimization changes everything, and is one of the best ways to improve in anything you do. Even seemingly minor changes can yield major results, so pay attention to the details.

In this article Harrison explains how your beliefs are controlling what is happening to you. Due to our early life experiences, almost all of us develop beliefs about who we are and our relationship to the world. These beliefs end up controlling how we evaluate ourselves in relation to the world. Most of us are acting and going through life largely unconscious to what we believe about ourselves. People want their experience of the world to be consistent with what they believe. The drive for this is so strong that people will do almost everything to be right about their beliefs. The key to a successful career and life is to start choosing what to believe about the world and about yourself. You need to manage your mind and understand how your beliefs about yourself, the world and the people around you are controlling your destiny.