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The Kick-Ass Marketing Secret of the Most Successful Job Applicants and Employees

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Just as a Unique Selling Position (USP) is important to sell a product, your own USP is vital for marketing yourself to potential employers. You must define your USP before even creating your resume, as it comprises the basic product that you are trying to sell in your interview. Focus your USP on a specific niche, for which there is market demand, and make it thoroughly persuasive.

Love What You Do

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In this article, Harrison explains how important it is to love the work you are doing. Being good in the work at hand is one thing, being truly passionate about it is another. Harrison believes that your performance level will significantly rise if you love your work. Being genuinely happy about the work you do inspires you to work more and work better. People who work primarily for money are generally those who work less, contribute less, and are not interested in long-term relationships with their work or their employers. In contrast to them, are those who harbor a heartfelt passion about their work deep inside them, which helps them reach great heights in any discipline. So it’s only natural that you gain advancement and a true feeling of fulfillment when you really love your work.

The Importance of Disconnecting from Your Work

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In this article, Harrison explains the importance of putting in your best efforts while at work and simply not working when you are not working. This he calls ‘disconnecting’ from work. Some people perpetually work all the time, whether at office or outside it. Their minds never get the chance to recharge and their constant attachment to work proves counterproductive and is dangerous. Once outside the work place, you need to rapidly put yourself in another state of mind and begin to enjoy your life and the world around you. In this way, your mind gets recharged and rejuvenated and you can begin work the next day with a fresh new perspective. Harrison believes that you need to develop the profound ability to disconnect from work which in turn will help you to become more efficient, more detail-oriented, and more focused than an average worker.

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The Importance of and How to Find a Mentor

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If you are unemployed, or need a new job, there are many strategies you can use to get a new position. However, nothing is more important or can be more drastically effective than having a strong mentor on your side. Anything I could tell you about interviewing, cover letters, resumes, or tracking down jobs would pale in comparison to what a good mentor can do for you. Having a good mentor is hugely important.

Always Ask and Observe: “How Long Have People Been Around?”

Life Lessons 21
Ascertaining factors such as how long a company has retained its employees and how many friend a person has will help you determine beforehand whether you are dealing with the right sort of people. The right kinds of people are those who have lots of old acquaintances and are liked by large numbers of people. Understanding relationships can alert you to important potential warning signs.

How Much Do You Want Your Dream?

Getting Ahead 0
Your success in both career and life depends on the strength of your desires. Peoples’ respective levels of desire differ greatly, and those with the greatest desire tend to achieve the most in life. If you do not desire something strongly enough, you probably will not get it. Putting the greatest possible desire behind your dreams is the best thing that you can do to ensure your success.

Concentrate on Your Contribution

Employment Do’s and Don’ts 41
In this article, Harrison explains the secret behind successful people and the biggest difference between them and those who fail to grow. Most people fail to succeed because they constantly evaluate the rewards they get rather than direct their efforts towards solid constructive work. Successful people on the other hand, are always focused on their work, concentrated on their contributions, and dedicated towards generating value. Unlike others, they do not think about the rewards and are highly passionate about the work they are doing. This characteristic Harrison believes, is what leads to a person’s growth and success.

Being Against Something – and Your Job Search

Finding a Job 20
You can better market yourself by taking a stand against something. Peoples’ personal beliefs, including the things with which they do not agree, define who they are as people. Standing against something differentiates you from the crowd; when done in the correct manner, without disrespecting others’ opinions, such a stance can help you land your dream job.

Do Not Ever Be Afraid to Broadcast Your Value

Getting Ahead 5
You need to constantly broadcast your value in your current job; make sure that your bosses are aware of what you are doing and the value you are providing them. Your supervisor or potential employer wants to know what you bring to their organization. In order to accomplish this, work behind the scenes and make sure your boss is aware of everything you do!

Your Commitment Needs to Defy Explanation

Getting Ahead 3
In this article, Harrison discusses the power of commitment. Your commitment and love for what you do need to defy explanation if you are going to reach your full potential, and obtain lasting success. We remember the people who put in incredible efforts, and these are the people who make an impact on the world. People like to be surrounded by other people who like and respect them. Those who generally do the best in life are the people who genuinely like and support others. Everyone likes to be around those who they believe will stand behind them and support them. Those who show commitment that defies explanation are liked, promoted, remembered and admired by everyone. The people who do the worst are those who are most interested in themselves. The people who do the best are those who are most interested in others.

Common Sense: How to Exercise It

Self Improvement Books 4
“Enthusiasm is as brittle as crystal, but common sense...

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Keeping a Job

Your Job Is a Game-Make Your Opponents External

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In this article Harrison explains how you can ensure success in your career by externalizing your opponents. Your job is like a game; if you work hard, play by the rules of the company and are seen as part of the team you will be viewed as a valuable player for the company. The most significant part of any game is the presence of an opponent. Don’t look for an opponent among your co-workers. Never speak negatively of your team members. Instead, concentrate on the external opponents. External opponents bring you and the team closer as you work towards a common goal. In order for you and your company to succeed it is important to have an external opponent. Harrison advises people to consistently work hard and not participate in the politics. This is a sure way to score big in your career.

Getting Ahead

How to Succeed

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Staying Positive

Self-Esteem and Lunch Room Tables

Getting Ahead 1
True self-esteem comes from within, not from the acceptance of others. When your sense of worth comes from within, you free yourself from comparisons with others and will enjoy a greater sense of internal security. You will no longer be bogged down by the experiences of others and can become much more self-reliant.

Take Small Actions and Meet Others

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Your greatest successes will come from some of the smallest actions in terms of meeting people. You will cause a “stacking effect” the more you meet and connect with people; conversely, people cannot connect with you when you are withdrawn and nothing will happen. You must do everything in your power to connect with as many people as possible.

The Importance of Your Sense of Self

Getting Ahead 22
A powerful sense of self will make all the difference in your life. You must understand that your sense of yourself and your capabilities come from inside of you, not from the external forces that have brought you to your current place in life. What you feel internally might be completely different from what the world is telling you, and you must learn to focus on the former rather than the latter.

Sick Crows, Your Attitude, and Being on the Winning Team

Staying Positive 7
Adopting a positive attitude will always bring you closer to success, as nobody wants to be associated with a losing side. Everyone wants to associate with and hire winners, and avoids losers. Nothing is more important than maintaining a positive attitude, as many employers hire people based primarily on attitude; with the right attitude, everything else will fall into place. You must look like you are on the winning team, even if times are tough; nobody wants to hire a loser.

Emotions and Our Careers

Getting Ahead 2
Everyone tries to maintain a certain emotional state, and learning to control your own emotions will have a profound impact on your career. While everyone allows their emotional states to be influenced by outside events, there is no advantage in basing your own emotions on things that you cannot control. Allow yourself to discover happiness and fulfillment naturally, rather than making your emotions dependant on external circumstances. Your outlook will have a tremendous impact on your psychological health, as well as that of those around you.

About us

Harrison Barnes is an entrepreneur, thought leader in the legal placement space, legal recruiter and the #1 legal career company leader in the United States.

Latest Articles

Eliot Spitzer’s Lessons: Finding Strength in Your Dark Side

Getting Ahead 4
When you try to mask or suppress aspects of your personality, those traits will inevitably come to the fore anyway. You need to develop a comprehensive understanding of yourself, including your darker or deeply buried traits; once you know how your dark side limits and controls you, the better you will do in your life and career. Self-discovery will ultimately lead to inner peace, which in turn will enable you to more fully develop your goals.

Self-Esteem and Lunch Room Tables

Getting Ahead 1
True self-esteem comes from within, not from the acceptance of others. When your sense of worth comes from within, you free yourself from comparisons with others and will enjoy a greater sense of internal security. You will no longer be bogged down by the experiences of others and can become much more self-reliant.

How to Put Yourself in a Monopoly Position in Any Industry

Getting Ahead 0
The number one thing that makes people fail and not reach their potential is competition. If get into an area where there is not much competition and you genuinely have something to offer, you will succeed. Everyone is successful to the extent they are doing something others around them are not that provides value.

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Never Measure Yourself against Perfection

Life Lessons 47
Use your past, rather than some unattainable ideal, as the yardstick for measuring progress in your life and career. The most successful people are also often the most unhappy, because they measure themselves against impossible ideals, which causes a constant sense of inferiority. There will always be someone better than you, and there are ideals all around you against which it would be unrealistic and stupid to measure yourself. Instead, compare yourself only to the person you were before; measure yourself against your own progress, and forget about others.

Concentrate on Your Contribution

Employment Do’s and Don’ts 41
In this article, Harrison explains the secret behind successful people and the biggest difference between them and those who fail to grow. Most people fail to succeed because they constantly evaluate the rewards they get rather than direct their efforts towards solid constructive work. Successful people on the other hand, are always focused on their work, concentrated on their contributions, and dedicated towards generating value. Unlike others, they do not think about the rewards and are highly passionate about the work they are doing. This characteristic Harrison believes, is what leads to a person’s growth and success.

Sympathy, Morale, and the Importance of Being Organized

How to Succeed 39
Sympathy destroys morale, and those who can walk away from sympathy often have better careers and make better use of their skills. Good organization is the most effective means of upholding high morale and productivity. Well-organized groups and companies are much harder for people to undermine, and their strength is directly linked to their organization.

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