Your success necessarily depends on your ability to promote yourself. To succeed in your job search, you need to find creative ways to differentiate yourself from the competition; in order for employers to call you, you need to grab and hold their attention. Proper packaging is the key to selling anything, including yourself; even the best resume will prove worthless if your presentation is shoddy.

You will come across both people who believe in you and those who do not in your life; it is vital that you surround yourself with those who believe in you and what you can achieve. The beliefs of others dictate what ends up happening to you, so it is equally important to avoid those who do not believe in you. Define yourself in terms of the person you want to be, and start acting like that person.

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In this article Harrison discusses how a very crucial part of your future success and happiness depends on your ability to be free. The concept of freedom is difficult for most people to truly understand because hardly anyone is really free, in the deepest sense of the word. Most people are trapped by their own mental barriers, by obligations to others, by financial constraints, by habits and in many cases by actual physical barriers. Moving towards true freedom is something that will forever change your life and career, and will help you reach your full potential. In order to make the most of your life and career you need to understand the limits that may infringe upon your freedoms–and then decide which ones you can do without. The more freedom we believe we have, and the more we believe we can do, the more we will achieve.

Your most important asset—in fact your only real asset—is your life force that makes you want to work hard in order to succeed. This force can achieve anything, and it is something you need to keep turned on at all times. If you can keep this turned on, you will succeed.

Your must always strive to create value for your organization, and your organization must in turn strive to add value to the world. Since value comes from teams of individuals rather than any single person, the best companies strive to maximize their staffs’ efficiency. You must also ensure that your company weeds out the employees who do not create value in favor of those who do, and that you belong to the latter group.

In this article Harrison discusses the importance of focusing all your energies on creating value for others. When your focus is on getting rewards and not adding value, you will find success eluding you. You need to create value by solving people’s problems to the very best of your ability. You will grow in your career if you solve people’s problems with dedication. You are owed nothing by anyone until you create value. People will seek you out as long as you create outstanding value for them. Once you start expecting something without creating value, the end is often near. Focusing on the rewards diverts your energy from what generates rewards in the first place. When you create value for others and focus on the work you are doing, the rewards come naturally.