Just as a Unique Selling Position (USP) is important to sell a product, your own USP is vital for marketing yourself to potential employers. You must define your USP before even creating your resume, as it comprises the basic product that you are trying to sell in your interview. Focus your USP on a specific niche, for which there is market demand, and make it thoroughly persuasive.

In this article Harrison reveals some secrets of success. According to Harrison most people who become super successful commonly have utilized ‘motivating force’ and ‘routine’. They have a strong sense of love, lack, rejection or anger and they incorporate routine and discipline into their career and life strategy. People who are not successful generally do not have that same motivating force and/or discipline to achieve their goals. In order for people to become extremely successful, people generally need both. However, having an internal motivating force is so powerful that you too can succeed with it alone. In order to reach your full potential, it is important that you understand these success factors. How you use motivating emotions is something that is going to determine how well you do in your career and in your life. Nothing is more important than using these motivating emotions in a positive and empowering way.

Your success necessarily depends on your ability to promote yourself. To succeed in your job search, you need to find creative ways to differentiate yourself from the competition; in order for employers to call you, you need to grab and hold their attention. Proper packaging is the key to selling anything, including yourself; even the best resume will prove worthless if your presentation is shoddy.

In his article, Harrison talks about how hope is the element central to most of our circumstances. We may buy medicines to heal a particular physical problem, but what we are actually buying is hope; the hope that we will get better after using that medicine. It works in much the same way for job seekers and recruiters as well. When you present your credentials to a prospective employer, you offer hope in the form of your qualifications and experience. Harrison says it is important to convey hope in a job interview, because eventually it is only hope that the recruiter will use as a benchmark when choosing one candidate over another. Depending on how you see it, you as a job seeker can offer the recruiter a definite hope to improve his or her situation.

Things will not always go the way that you want them to go, so you must not be discouraged by adversity in your job hunt. When you persist and consistently put forth your best effort, things are much more likely to go in your favor. Also, you must resist others’ efforts to undermine your efforts and potential; focus instead on doing everything in your power to fight on and complete the task at hand.

In this article, Harrison explains the importance of understanding what your key strengths are and using them to the best of your ability to be successful in the work you do. Each person has incredible strengths in them. For some, these abilities lie hidden but once discovered can change the person’s life. Harrison believes that you can work to tremendous heights if what you work on comes naturally to you and you are passionate about it. All you need to do is to understand what your key strengths are focus on them and once this done, you are bound to experience immense fulfillment and be successful.

In this article Harrison explains why you should never exaggerate your qualifications on your resume or in your interviews. Achievements and what you have done are important, but the most important thing is how likable you are. Come across as someone who tries hard, makes an effort, learns from mistakes, is loyal, helps the company, and who is going to be a stable addition to the company. People are not hired because of some isolated accomplishment from their past. It is very important to be yourself and to present yourself as a likable individual and a team player. Being caught up in a lie or exaggeration is not in your best interest and it weakens your case dramatically in the eyes of an employer.