Just as a Unique Selling Position (USP) is important to sell a product, your own USP is vital for marketing yourself to potential employers. You must define your USP before even creating your resume, as it comprises the basic product that you are trying to sell in your interview. Focus your USP on a specific niche, for which there is market demand, and make it thoroughly persuasive.
In this article Harrison explains how personal relationships and connections are incredibly useful. You need to get out there and do everything you can to meet people, form alliances and establish connections with people. Whether it is Facebook, LinkedIn, MySpace, or more — these and other tools that help you connect can make a giant difference. You need connections to make the most of your career. When you are looking for a job, it is effective if you are applying to a variety of places and really getting your message out there. You need to be seen in order to be hired. The more you get your information out there, the more likely you are to get hired. Connections matter. Connections cut through the clutter of advertisements and other interruptions that decision makers are faced with throughout the day. When a connection is at issue then things can really get done.
In this article, Harrison discusses the interesting concept of the fox and the hedgehog in association with your job search. The fox is intelligent and crafty and it can do many things at the same time. On the contrary, the hedgehog is an animal which knows how to do just one big thing and it is considered the more powerful animal. What Harrison means to put forward is the fact that those who do one thing well is more valuable and wanted than those who can do many things not so well. This is what separates those who make the biggest impact from all the others who are just as smart. Any person or group of people who achieve greatness in any calling generally do one thing in the best possible way. Harrison advises that to be good at your job and your job search, you need to bring a singular focus to it. Hence, you need to do what you do as well as it possible can be done.
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If you are unhappy in your current job, you need to step back and take a break in order to determine your true calling. Separate yourself from the world’s influence to make a truly meaningful difference. Discover what energizes you and your spirit, and identify the best use of your natural gifts and abilities. Whether or not you believe in religion, you can learn much from the lessons of great religious figures, as they went through the same changes that you yourself must undertake.
Your career is a business, and you yourself are a product that you are selling to potential employers. Your goal is to survive and sell your product for as much money as possible. Use simple business principles to market yourself, such as identifying markets for your product and recognizing the importance of your brand. Good basic business skills can take you and your career far.
When faced with difficult times, you must develop the ability to transcend the trouble around you instead of giving up or assuming that nothing can be done about your situation. Keep your wits about you and take charge of the situation, and you will find yourself on track for constant improvement and career success.
Recruiters use a variety of approaches, each of which has its merits; the best recruiters, however, use a combination of established methods. You need to work with a recruiter who understands these various methods, and supports your job search on multiple fronts. Exceptional recruiters are even more valuable in a bad job market, as their approach or combination of approaches will make the difference in whether or not you find employment.
Your environment ultimately shapes who you are, so you need to seek out environments that will help shape you into the person you wish to be. People choose their jobs based on all sorts of factors, but often overlook the environment itself. The environment and people that surround you every day, however, ultimately determine your happiness and shape your future.
You must think of yourself as a product, something of value for which people are willing to pay. Your career will thrive in direct proportion to the perceived value of the product you are offering, so you must present yourself as something that the world wants and is willing to pay for. Pick something, and focus on doing it to the best of your ability. The quality of your product will determine the quality of your life.
In this article Harrison discusses the importance of keeping one’s job secured, and how external factors affect job security. It is crucial for job seekers to choose the right kind of job, the right kind of organization, and to have the perfect pay-package for enjoying job security to the fullest. Professionals in high positions in an organization are more prone to getting chucked off rather than those in lesser positions. The complexity of an organization also plays a crucial role in hampering or promoting a sense of job security among different workers in an organization. Competitiveness in an industry is also a harbinger of increasing insecurity in jobs, as there is constant push-and-pull with regards to resources.
There are three universal motivators; power, relationships, and achievement. It is very important that you determine which of these three things motivate you, and seek a career that caters to this distinct personality type. Question yourself to understand your personality style, and position yourself to make the most of this personality and outlook.
In this article Harrison explains how you can ensure success in your career by externalizing your opponents. Your job is like a game; if you work hard, play by the rules of the company and are seen as part of the team you will be viewed as a valuable player for the company. The most significant part of any game is the presence of an opponent. Don’t look for an opponent among your co-workers. Never speak negatively of your team members. Instead, concentrate on the external opponents. External opponents bring you and the team closer as you work towards a common goal. In order for you and your company to succeed it is important to have an external opponent. Harrison advises people to consistently work hard and not participate in the politics. This is a sure way to score big in your career.
True self-esteem comes from within, not from the acceptance of others. When your sense of worth comes from within, you free yourself from comparisons with others and will enjoy a greater sense of internal security. You will no longer be bogged down by the experiences of others and can become much more self-reliant.
Your greatest successes will come from some of the smallest actions in terms of meeting people. You will cause a “stacking effect” the more you meet and connect with people; conversely, people cannot connect with you when you are withdrawn and nothing will happen. You must do everything in your power to connect with as many people as possible.
A powerful sense of self will make all the difference in your life. You must understand that your sense of yourself and your capabilities come from inside of you, not from the external forces that have brought you to your current place in life. What you feel internally might be completely different from what the world is telling you, and you must learn to focus on the former rather than the latter.
Adopting a positive attitude will always bring you closer to success, as nobody wants to be associated with a losing side. Everyone wants to associate with and hire winners, and avoids losers. Nothing is more important than maintaining a positive attitude, as many employers hire people based primarily on attitude; with the right attitude, everything else will fall into place. You must look like you are on the winning team, even if times are tough; nobody wants to hire a loser.
Everyone tries to maintain a certain emotional state, and learning to control your own emotions will have a profound impact on your career. While everyone allows their emotional states to be influenced by outside events, there is no advantage in basing your own emotions on things that you cannot control. Allow yourself to discover happiness and fulfillment naturally, rather than making your emotions dependant on external circumstances. Your outlook will have a tremendous impact on your psychological health, as well as that of those around you.
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