In this article, Harrison states that one of the biggest secrets behind successful marketing is communicating relevantly with people. The more the relevance in communication, the more people are willing to respond. Going the traditional way to communicate does not always work. Understanding your audience’s needs is of prime importance and it works wonders connecting with them in a personal way. You need to bridge the gap that exists and reach out in the most genuine manner. People need to trust your interest in their well being and only when this happens, will serious communication take place.

In this article, Harrison explains the importance of credibility in your career and in your life. The most important question that you should ask yourself is whether you can be trusted. Fortunes can fall and be rebuilt, but once you lose your credibility, you have lost a great deal. Dishonest individuals may rise rapidly to the top, but they almost always come crashing down. To be dishonest in any way does not pay off at all. People lose their faith, are fearful, and will practically never again believe a dishonest person. A person’s reputation is his/her most valuable asset. It is extremely fragile and should be protected at all costs. You need to have an explicitly honest approach, never fail to make others aware of the truth, and never cut corners. Hence, Harrison states that one of the hallmarks of the most successful individuals is their credibility.

In this article, Harrison discusses the power of commitment. Your commitment and love for what you do need to defy explanation if you are going to reach your full potential, and obtain lasting success. We remember the people who put in incredible efforts, and these are the people who make an impact on the world. People like to be surrounded by other people who like and respect them. Those who generally do the best in life are the people who genuinely like and support others. Everyone likes to be around those who they believe will stand behind them and support them. Those who show commitment that defies explanation are liked, promoted, remembered and admired by everyone. The people who do the worst are those who are most interested in themselves. The people who do the best are those who are most interested in others.

Bad people and influences surround you, and try to influence you to become like them. Do not be seduced by people who are beneath you, but instead people who are better than you and who will help you develop an awareness of your own strengths. Seek substance in your jobs, relationships, and free-time activities.

Address your weaknesses, and offset them complementary strengths when they become an issue. You want to be trusted and your weaknesses to be overlooked. When interviewing, you must bring up and address your weaknesses to your employers before bringing up your strengths. Employers are more likely to pay attention to your strengths if they have already been made aware of your weaknesses, and you in turn will have more credibility. You must always be sure to follow up a discussion of your weaknesses with complementary strengths.

In this article Harrison discusses that your ability to create productive work can bring you success in your career. The opportunity to work is an important part of your existence. Work is a path to mental and economic stability; it brings happiness and purpose in our lives. When you create work you always have something to do and you are always adding value. Truly stellar performers have the ability to consistently create work that the company values. You need to create work in your job; at the same time you need to stay away from people who are critical of the act of work. Work is healthy for you. Your identity and life, for the most part, revolve around work. Harrison firmly believes that cherishing your work and creating more work will change your career and life for better.

The character of your goals will determine your accomplishments, your impact on the world, and the quality of your life. The world respects people whose goals are of good character, and having such goals will motivate you to great achievement. Goals predicated on harming others will never take you very far, and people with such goals never retain their positions for long.