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The Kick-Ass Marketing Secret of the Most Successful Job Applicants and Employees

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Just as a Unique Selling Position (USP) is important to sell a product, your own USP is vital for marketing yourself to potential employers. You must define your USP before even creating your resume, as it comprises the basic product that you are trying to sell in your interview. Focus your USP on a specific niche, for which there is market demand, and make it thoroughly persuasive.

Help, Promote, and Expand: The Formula for Collective Growth

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You will greatly benefit your career by helping and promoting your company’s expansion. A common belief is that expansion is fundamentally positive, and a lack of expansion is fundamentally negative. You must be on the side of expansion rather than contraction in every area of your life. All employers seek people who will help them expand, and the more your ability to contribute to this expansion will provide you increased job security and a greater likelihood of being hired.

Plan for Success – Not Failure

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Plan to be happy rather than sad, and plan for greatness rather than simply attempting once and giving up in the face of failure. Plan to overcome negative trends or precedents in your life. Plan for the best possible outcome, and ignore the negative voices of others in favor of positive, inspirational messages.

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Popular Top 5 Posts

Do Not Be Vengeful: Let Hurt and Anger Go Through You

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Every thought you have ultimately brings you closer to something positive or negative; you must therefore learn to control your thoughts, and direct them towards something positive. Negative experiences happen to all of us, but the worst thing you can do is let these things control your mentality instead of moving on.

You Are Just Fine the Way You Are

Life Lessons 7
In this article Harrison explains the need to accept yourself the way you are. Harrison believes that most of us are not confident that we are good enough, or capable enough. Because of this hole within ourselves, we allow others to help us when we do not need help, fail to consistently feel content with our lives and accomplishments, and neglect to feel satisfied with who we are. We always feel a sense of lack. The most important thing you can ever do for yourself is overcome this sense of lack. Believe in yourself and your worth: you can accomplish all those things about which others would have you believe differently.

Upgrade Your Career and Life by Finding Work to Be Done

Goal Setting 4
If you can learn how to create work for yourself, you will never be unemployed or lacking for excitement in your life. You must learn to use your mind to create work; if successful, this ability will come to define your life and career because outside circumstances will no longer matter to you. The world will work for you, rather than the other way around.

Look at Your Job (or the Job You Are Seeking) from Your Employer’s Point of View

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Businesses who understand what their clients want, rather than what they presume their clients want, tend to perform much better than their competitors. You must view your service from your client’s point of view. In a job search you must view your potential employers as customer. You must find out what is important to your employer or interviewer, and you will stand out in your job search.

Stop Punishing Yourself

Getting Ahead 2
Punishment and how you react to it are important determinants of your success. Never put yourself in a position where you cannot be forgiven and move on. Guilt leads to self-punishment, which is insidious and damaging; determine whether you are punishing yourself for something in the past, or if you are allowing others to unjustly punish you for long-ago transgressions. Such punishment can undermine your life and success.

You Should Not Dabble: To Succeed It’s All or Nothing

Goal Setting 8
In this article Harrison discusses how persistent pursuit of something you believe in, against all obstacles, is one of the most important keys to success. So many of us just decide at some point not to push through and not to keep going even when a little bit of extra effort would push us through. The secret to being incredibly good at everything is pushing through and getting better and better when others around you are quitting. Even while hiring, employers want experts and people who are the best at what they are doing–they do not want dabblers. They want to hire the person who is incredibly committed to a job and has persisted against odds in one direction when others have given up.

The Inner Voices, Arnold Schwarzenegger, and Your Life

Life Lessons 6
IWhen considering your capabilities, nothing is more exciting than imagining who and what you will become in life. To do this, however, you must quash the negative voice in your head telling you to compromise or take the easy way out. When you see the people who are in a perpetual state of unhappiness, they are most often the people who listen and succumb to the negative voices in their heads.

The Art of War

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The Art of War by Sun Tzu is an...

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Keeping a Job

Your Job Is a Game-Make Your Opponents External

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In this article Harrison explains how you can ensure success in your career by externalizing your opponents. Your job is like a game; if you work hard, play by the rules of the company and are seen as part of the team you will be viewed as a valuable player for the company. The most significant part of any game is the presence of an opponent. Don’t look for an opponent among your co-workers. Never speak negatively of your team members. Instead, concentrate on the external opponents. External opponents bring you and the team closer as you work towards a common goal. In order for you and your company to succeed it is important to have an external opponent. Harrison advises people to consistently work hard and not participate in the politics. This is a sure way to score big in your career.

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Staying Positive

Self-Esteem and Lunch Room Tables

Getting Ahead 1
True self-esteem comes from within, not from the acceptance of others. When your sense of worth comes from within, you free yourself from comparisons with others and will enjoy a greater sense of internal security. You will no longer be bogged down by the experiences of others and can become much more self-reliant.

Take Small Actions and Meet Others

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Your greatest successes will come from some of the smallest actions in terms of meeting people. You will cause a “stacking effect” the more you meet and connect with people; conversely, people cannot connect with you when you are withdrawn and nothing will happen. You must do everything in your power to connect with as many people as possible.

The Importance of Your Sense of Self

Getting Ahead 22
A powerful sense of self will make all the difference in your life. You must understand that your sense of yourself and your capabilities come from inside of you, not from the external forces that have brought you to your current place in life. What you feel internally might be completely different from what the world is telling you, and you must learn to focus on the former rather than the latter.

Sick Crows, Your Attitude, and Being on the Winning Team

Staying Positive 7
Adopting a positive attitude will always bring you closer to success, as nobody wants to be associated with a losing side. Everyone wants to associate with and hire winners, and avoids losers. Nothing is more important than maintaining a positive attitude, as many employers hire people based primarily on attitude; with the right attitude, everything else will fall into place. You must look like you are on the winning team, even if times are tough; nobody wants to hire a loser.

Emotions and Our Careers

Getting Ahead 2
Everyone tries to maintain a certain emotional state, and learning to control your own emotions will have a profound impact on your career. While everyone allows their emotional states to be influenced by outside events, there is no advantage in basing your own emotions on things that you cannot control. Allow yourself to discover happiness and fulfillment naturally, rather than making your emotions dependant on external circumstances. Your outlook will have a tremendous impact on your psychological health, as well as that of those around you.

About us

Harrison Barnes is an entrepreneur, thought leader in the legal placement space, legal recruiter and the #1 legal career company leader in the United States.

Latest Articles

Eliot Spitzer’s Lessons: Finding Strength in Your Dark Side

Getting Ahead 4
When you try to mask or suppress aspects of your personality, those traits will inevitably come to the fore anyway. You need to develop a comprehensive understanding of yourself, including your darker or deeply buried traits; once you know how your dark side limits and controls you, the better you will do in your life and career. Self-discovery will ultimately lead to inner peace, which in turn will enable you to more fully develop your goals.

Self-Esteem and Lunch Room Tables

Getting Ahead 1
True self-esteem comes from within, not from the acceptance of others. When your sense of worth comes from within, you free yourself from comparisons with others and will enjoy a greater sense of internal security. You will no longer be bogged down by the experiences of others and can become much more self-reliant.

How to Put Yourself in a Monopoly Position in Any Industry

Getting Ahead 0
The number one thing that makes people fail and not reach their potential is competition. If get into an area where there is not much competition and you genuinely have something to offer, you will succeed. Everyone is successful to the extent they are doing something others around them are not that provides value.

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Never Measure Yourself against Perfection

Life Lessons 47
Use your past, rather than some unattainable ideal, as the yardstick for measuring progress in your life and career. The most successful people are also often the most unhappy, because they measure themselves against impossible ideals, which causes a constant sense of inferiority. There will always be someone better than you, and there are ideals all around you against which it would be unrealistic and stupid to measure yourself. Instead, compare yourself only to the person you were before; measure yourself against your own progress, and forget about others.

Concentrate on Your Contribution

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In this article, Harrison explains the secret behind successful people and the biggest difference between them and those who fail to grow. Most people fail to succeed because they constantly evaluate the rewards they get rather than direct their efforts towards solid constructive work. Successful people on the other hand, are always focused on their work, concentrated on their contributions, and dedicated towards generating value. Unlike others, they do not think about the rewards and are highly passionate about the work they are doing. This characteristic Harrison believes, is what leads to a person’s growth and success.

Sympathy, Morale, and the Importance of Being Organized

How to Succeed 39
Sympathy destroys morale, and those who can walk away from sympathy often have better careers and make better use of their skills. Good organization is the most effective means of upholding high morale and productivity. Well-organized groups and companies are much harder for people to undermine, and their strength is directly linked to their organization.

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