In this article, Harrison states that one of the biggest secrets behind successful marketing is communicating relevantly with people. The more the relevance in communication, the more people are willing to respond. Going the traditional way to communicate does not always work. Understanding your audience’s needs is of prime importance and it works wonders connecting with them in a personal way. You need to bridge the gap that exists and reach out in the most genuine manner. People need to trust your interest in their well being and only when this happens, will serious communication take place.
You can get miraculous results in life and work when you are not in competition with others. Comparing yourself with those around you can lead to a sense of defeat and negativity that can pervade your life, needlessly undermining your efforts. Be your own person and conduct your life on your own terms, and your results will be far greater than if you had limited yourself by comparison to others.
Going after companies on an “explosive growth” trend is among the most interesting and beneficial things you can do in your job search, as many such companies will hire you even if they do not have openings. Similarly, you can get hired in booming industries and geographical areas even if there are no openings, simply by showing up. Apply to growing companies, even if they do not have open positions.
In this article Harrison discusses the importance of adding value to any job. Companies want to surround themselves with people who work hard and are out to give more than they take. Your task in every job is to add as much value as you can to your employer. You need to understand that if you do not add value, you may not have a job. The primary purpose of any business, job, industry, or service is to add value in greater proportion than the cost of what you are hired for. This is what the entire business world is about. In your job, you are selling your skills and your employer is trying to make money from your skills.
Your success depends on the connections you make, and your ability to conform to the groups of which you are a part. People succeed based on the support they receive from the groups of which they are members. Develop quality links and social connections with others, and work with people for whom you have an affinity and with whom you can grow.
Make a list of the bonuses that you can offer an employer if hired, whether they be contracts or additional capabilities. Your extra assets may form a tipping point in the employer’s decision whether or not to hire you. Many businesses and career failures result from people focusing on their own needs rather than the incentives that they can offer others.
You need to constantly broadcast your value in your current job; make sure that your bosses are aware of what you are doing and the value you are providing them. Your supervisor or potential employer wants to know what you bring to their organization. In order to accomplish this, work behind the scenes and make sure your boss is aware of everything you do!
In this article Harrison explains how you can ensure success in your career by externalizing your opponents. Your job is like a game; if you work hard, play by the rules of the company and are seen as part of the team you will be viewed as a valuable player for the company. The most significant part of any game is the presence of an opponent. Don’t look for an opponent among your co-workers. Never speak negatively of your team members. Instead, concentrate on the external opponents. External opponents bring you and the team closer as you work towards a common goal. In order for you and your company to succeed it is important to have an external opponent. Harrison advises people to consistently work hard and not participate in the politics. This is a sure way to score big in your career.
True self-esteem comes from within, not from the acceptance of others. When your sense of worth comes from within, you free yourself from comparisons with others and will enjoy a greater sense of internal security. You will no longer be bogged down by the experiences of others and can become much more self-reliant.
Your greatest successes will come from some of the smallest actions in terms of meeting people. You will cause a “stacking effect” the more you meet and connect with people; conversely, people cannot connect with you when you are withdrawn and nothing will happen. You must do everything in your power to connect with as many people as possible.
A powerful sense of self will make all the difference in your life. You must understand that your sense of yourself and your capabilities come from inside of you, not from the external forces that have brought you to your current place in life. What you feel internally might be completely different from what the world is telling you, and you must learn to focus on the former rather than the latter.
Adopting a positive attitude will always bring you closer to success, as nobody wants to be associated with a losing side. Everyone wants to associate with and hire winners, and avoids losers. Nothing is more important than maintaining a positive attitude, as many employers hire people based primarily on attitude; with the right attitude, everything else will fall into place. You must look like you are on the winning team, even if times are tough; nobody wants to hire a loser.
Everyone tries to maintain a certain emotional state, and learning to control your own emotions will have a profound impact on your career. While everyone allows their emotional states to be influenced by outside events, there is no advantage in basing your own emotions on things that you cannot control. Allow yourself to discover happiness and fulfillment naturally, rather than making your emotions dependant on external circumstances. Your outlook will have a tremendous impact on your psychological health, as well as that of those around you.
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