One of the most important aspects of the people around you is their definition of the “norm”; norms of acceptable behavior exist everywhere. Your own definitions of normal and acceptable will determine your success in life, as will those of the groups with whom you interact. Develop an understanding of the norms for the many groups in your life.

Many people make the common mistake of making their lives and work more complicated than they need to be. Interviewer, for example, are interested solely in your fit for the job rather than long-winded stories about you. Present yourself and your skills in a simple, easy to understand manner for best results.

Businesses who understand what their clients want, rather than what they presume their clients want, tend to perform much better than their competitors. You must view your service from your client’s point of view. In a job search you must view your potential employers as customer. You must find out what is important to your employer or interviewer, and you will stand out in your job search.

In this article Harrison discusses how it is important not to get influenced by negative behavior of people around you. One thing you often find is that there seem to be a great number of people out in the world whose chosen business is to make your life and circumstances, whatever they may be, seem much worse than they are. Your success and ability to get on will in large part be determined by your ability to sift through all of this negative information coming at you. It is important to understand that all around you there are people and forces that want you to feel weak, vulnerable and inadequate. The best thing you can do to control and fight back against these forces is to sniff out and identify these people for what they are–and then avoid them. Do not allow others to control or influence you.

You must hone your ability to block out external stimuli and focus solely on the work you provide for your employer, not what you can take from the company. High focus leads to high productivity, which in turn leads to high value. Attaining such a high degree of focus will make you much in demand in the business world and in society at large. Productivity should be measures either by you, or by your employer, and the most successful companies are usually those who prioritize keeping track of their employees’ productivity.

It is importantly that you be totally and completely involved in your work. When you do this, you establish a flow where time and problems disappear, and you will find yourself completing tasks with very little effort. Upon entering a state of flow, you can do your work unconcerned with power, competition, or recognition, vastly improving your chances of success. Satisfaction and rewards come when you are one with your work.

Most people are afraid of exposing themselves to failure, and therefore settle for less than what they want or are capable of achieving. Failure to take action due to your fear is itself the biggest failure of all; few people ever reach any degree of success without consistent failure. You must use failure as an inspiration to try harder in the future, and manage your emotions so as not to fear failure and let that fear preclude action.