In this article, Harrison states that one of the biggest secrets behind successful marketing is communicating relevantly with people. The more the relevance in communication, the more people are willing to respond. Going the traditional way to communicate does not always work. Understanding your audience’s needs is of prime importance and it works wonders connecting with them in a personal way. You need to bridge the gap that exists and reach out in the most genuine manner. People need to trust your interest in their well being and only when this happens, will serious communication take place.
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Giving access to a lot of information and providing a platform for research and analysis immensely helps people to make the right choices in life. You must offer people a strong platform through your work to help them make the best choices for themselves, and you yourself will ultimately benefit due to the good you do for the world.
Imagine you are a doctor working in a small clinic in the suburbs of Chicago. You are surrounded by uninspired doctors who are happy going back and forth to work each day in exchange for a salary. You, in contrast, have no interest in money and are concerned with curing a fatal heart disease. In fact, you have been working on curing this disease for the past 15 years.
If you can believe something, it is quite possible that you can achieve it. All of your expectations begin in your mind, so you must think highly of yourself in order to do well. Believe religiously in your strengths, your abilities, and the strength of the market. Do not listen to negative influences or surround yourself with negative people, as you will find the happiness and success you seek in a positive place.
While everyone’s respective wishes motivate them, their fulfillment seldom brings anyone happiness. Don’t perpetually chase after the next goal, but instead learn to love what you do; when you reach this state you will have chosen to be happy, you will improve yourself, and you will eventually become a happier and more accomplished person.
Do not overreact to past pain; people experience countless painful things in her careers, but that does not mean one should avoid doing things because they might cause you pain. Not every painful thing is bad, and anything is preferable to inaction based on past painful experiences. Your current life and job should not be affected by past pain stemming from experiences that are no longer relevant.
In silence, you confront your true self; when you are less active, you need more to confront your mind’s inner workings. This is difficult for most people to do, as they frequently are more interested in distracting themselves than confronting silence. There is strength is being able to confront silence, and it is something that you must learn to live with and learn from. Don’t get lost in distractions, or spend your time in activities aren’t contributing to your happiness.
In this article Harrison explains how you can ensure success in your career by externalizing your opponents. Your job is like a game; if you work hard, play by the rules of the company and are seen as part of the team you will be viewed as a valuable player for the company. The most significant part of any game is the presence of an opponent. Don’t look for an opponent among your co-workers. Never speak negatively of your team members. Instead, concentrate on the external opponents. External opponents bring you and the team closer as you work towards a common goal. In order for you and your company to succeed it is important to have an external opponent. Harrison advises people to consistently work hard and not participate in the politics. This is a sure way to score big in your career.
True self-esteem comes from within, not from the acceptance of others. When your sense of worth comes from within, you free yourself from comparisons with others and will enjoy a greater sense of internal security. You will no longer be bogged down by the experiences of others and can become much more self-reliant.
Your greatest successes will come from some of the smallest actions in terms of meeting people. You will cause a “stacking effect” the more you meet and connect with people; conversely, people cannot connect with you when you are withdrawn and nothing will happen. You must do everything in your power to connect with as many people as possible.
A powerful sense of self will make all the difference in your life. You must understand that your sense of yourself and your capabilities come from inside of you, not from the external forces that have brought you to your current place in life. What you feel internally might be completely different from what the world is telling you, and you must learn to focus on the former rather than the latter.
Adopting a positive attitude will always bring you closer to success, as nobody wants to be associated with a losing side. Everyone wants to associate with and hire winners, and avoids losers. Nothing is more important than maintaining a positive attitude, as many employers hire people based primarily on attitude; with the right attitude, everything else will fall into place. You must look like you are on the winning team, even if times are tough; nobody wants to hire a loser.
Everyone tries to maintain a certain emotional state, and learning to control your own emotions will have a profound impact on your career. While everyone allows their emotional states to be influenced by outside events, there is no advantage in basing your own emotions on things that you cannot control. Allow yourself to discover happiness and fulfillment naturally, rather than making your emotions dependant on external circumstances. Your outlook will have a tremendous impact on your psychological health, as well as that of those around you.
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