Anyone can be up when things are going well, but the real challenge comes when things are not. Do not look at problems, which are inevitable for any person or business, in a negative light; think of them instead as challenges, lessons, or opportunities. There is a silver lining to be found in every problem, and finding that silver lining will enable you to grow.

Many people fall prey to the false attractiveness of the ego, allowing it to dominate their lives and hinder their progress. To conquer your ego you must establish a sense of what is and is not correct, and introduce discipline to your business and personal lives. This means your work will result from true effort rather than cutting corners, and you will be respected for the ethics that govern your actions.

In this article, Harrison states that one of the biggest secrets behind successful marketing is communicating relevantly with people. The more the relevance in communication, the more people are willing to respond. Going the traditional way to communicate does not always work. Understanding your audience’s needs is of prime importance and it works wonders connecting with them in a personal way. You need to bridge the gap that exists and reach out in the most genuine manner. People need to trust your interest in their well being and only when this happens, will serious communication take place.

The most successful people in the world share the common characteristic of sharing, or concentrating on the value that they give back to others rather than on their own growth and profit. Focusing on yourself never leads to long-term success, but leads instead to unhappiness as well as emotional and financial challenges. Your greatest consideration, therefore, should be how you can contribute to others, and how your actions can impact their lives.

In this article Harrison discusses the importance of using association websites in your job search. One of the best places to track down jobs which (1) few people know about and (2) you stand good odds of getting an interview if you apply, is association websites. Associations are not experts in advertising themselves, and so the jobs on their websites are far less likely to be found by people looking for jobs online. The people you are competing with in the job market generally are not researching association websites for job opportunities and leads. Employers typically like posting jobs on association sites because applicants from association sites tend to be serious about their profession. If you are in the job market, using association sites for research is highly recommended.

In this article Harrison explains how you can ensure success in your career by externalizing your opponents. Your job is like a game; if you work hard, play by the rules of the company and are seen as part of the team you will be viewed as a valuable player for the company. The most significant part of any game is the presence of an opponent. Don’t look for an opponent among your co-workers. Never speak negatively of your team members. Instead, concentrate on the external opponents. External opponents bring you and the team closer as you work towards a common goal. In order for you and your company to succeed it is important to have an external opponent. Harrison advises people to consistently work hard and not participate in the politics. This is a sure way to score big in your career.

Embrace your individuality, and fight the human instinct for consistency and sameness in your self-image. Appreciate all of your personality’s many facets, as they make you unique and desirable; see your individuality for the strength that it is, and embrace it.