In this article, Harrison states that one of the biggest secrets behind successful marketing is communicating relevantly with people. The more the relevance in communication, the more people are willing to respond. Going the traditional way to communicate does not always work. Understanding your audience’s needs is of prime importance and it works wonders connecting with them in a personal way. You need to bridge the gap that exists and reach out in the most genuine manner. People need to trust your interest in their well being and only when this happens, will serious communication take place.
In this article Harrison talks about the difference between people who survive in recessions, and those who end up being cut. When a recession is at hand, or when an industry is experiencing a contraction, companies very quickly become interested in saving as much money as possible. They look around to see who is working hard and adding value and who is not. In your job, you need to ensure that you are providing as much value as possible. People who do not put in extra effort, or who cause lots of waste in the company, may find they are out of a job when a recession or restructuring hits.
In this article, Harrison explains the importance of putting in your best efforts while at work and simply not working when you are not working. This he calls ‘disconnecting’ from work. Some people perpetually work all the time, whether at office or outside it. Their minds never get the chance to recharge and their constant attachment to work proves counterproductive and is dangerous. Once outside the work place, you need to rapidly put yourself in another state of mind and begin to enjoy your life and the world around you. In this way, your mind gets recharged and rejuvenated and you can begin work the next day with a fresh new perspective. Harrison believes that you need to develop the profound ability to disconnect from work which in turn will help you to become more efficient, more detail-oriented, and more focused than an average worker.
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True leadership comes from standing for the things in which you believe, even if you stand alone and others disagree with you. Taking charge of your life means acting and doing what others are afraid or unwilling to do; this is personal leadership, and will lead you to incredible results. You will reach your fullest potential by being the person you are capable of being, rather than the person that others say you should be.
In this article Harrison discusses the role of authority in your job. In order to get a job, stay employed and succeed in the world, you need to demonstrate authority. You need to portray strength and confidence to your employer and potential employers. Many people have very little self confidence and are constantly asking others questions and seeking the approval and authority of other people. We use authority to govern our relationship and interaction with the world. The more presumed authority you have to offer your employer, the bigger difference it will make. Authority has a giant impact on your success and what ends up happening to you in your career and job. You need to always cultivate authority.
You have the power to become the person you are capable of being. Although you will face external obstacles in the process of becoming this person, but your biggest challenges will be internal. Do not allow others to keep you down, but instead decide to excel on your own; in order to achieve your goals, direct all of your energies towards being the best person of which you are capable.
In this article Harrison suggests that you need to be in favor with the right people. These people have an ability to control what happens in your career. People with strong and influential opinions exist within all companies and organizations. It is important to cater to and get the approval of people who have the ability to influence the opinions of others one way or another. When you go against people with the power to influence others they can turn against you and make your career and life much more difficult. You do need to be aware of the game going on and you do need to play it, or at least play along with it to get ahead.
Bad habits will cause you to fail at things at which you should succeed. Develop habits that empower you rather than hold you back. Habits make up the only real differences between those who succeed and those who fail at life. Habit separates those who achieve what they want in life from those who only talk about their goals.
Your success depends on the connections you make, and your ability to conform to the groups of which you are a part. People succeed based on the support they receive from the groups of which they are members. Develop quality links and social connections with others, and work with people for whom you have an affinity and with whom you can grow.
In this article Harrison explains how you can ensure success in your career by externalizing your opponents. Your job is like a game; if you work hard, play by the rules of the company and are seen as part of the team you will be viewed as a valuable player for the company. The most significant part of any game is the presence of an opponent. Don’t look for an opponent among your co-workers. Never speak negatively of your team members. Instead, concentrate on the external opponents. External opponents bring you and the team closer as you work towards a common goal. In order for you and your company to succeed it is important to have an external opponent. Harrison advises people to consistently work hard and not participate in the politics. This is a sure way to score big in your career.
True self-esteem comes from within, not from the acceptance of others. When your sense of worth comes from within, you free yourself from comparisons with others and will enjoy a greater sense of internal security. You will no longer be bogged down by the experiences of others and can become much more self-reliant.
Your greatest successes will come from some of the smallest actions in terms of meeting people. You will cause a “stacking effect” the more you meet and connect with people; conversely, people cannot connect with you when you are withdrawn and nothing will happen. You must do everything in your power to connect with as many people as possible.
A powerful sense of self will make all the difference in your life. You must understand that your sense of yourself and your capabilities come from inside of you, not from the external forces that have brought you to your current place in life. What you feel internally might be completely different from what the world is telling you, and you must learn to focus on the former rather than the latter.
Adopting a positive attitude will always bring you closer to success, as nobody wants to be associated with a losing side. Everyone wants to associate with and hire winners, and avoids losers. Nothing is more important than maintaining a positive attitude, as many employers hire people based primarily on attitude; with the right attitude, everything else will fall into place. You must look like you are on the winning team, even if times are tough; nobody wants to hire a loser.
Everyone tries to maintain a certain emotional state, and learning to control your own emotions will have a profound impact on your career. While everyone allows their emotional states to be influenced by outside events, there is no advantage in basing your own emotions on things that you cannot control. Allow yourself to discover happiness and fulfillment naturally, rather than making your emotions dependant on external circumstances. Your outlook will have a tremendous impact on your psychological health, as well as that of those around you.
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