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Communicate with Relevance and Connect with Your Audience

In this article, Harrison states that one of the biggest secrets behind successful marketing is communicating relevantly with people. The more the relevance in communication, the more people are willing to respond. Going the traditional way to communicate does not always work. Understanding your audience’s needs is of prime importance and it works wonders connecting with them in a personal way. You need to bridge the gap that exists and reach out in the most genuine manner. People need to trust your interest in their well being and only when this happens, will serious communication take place.

The Importance of Sharing

The most successful people in the world share the common characteristic of sharing, or concentrating on the value that they give back to others rather than on their own growth and profit. Focusing on yourself never leads to long-term success, but leads instead to unhappiness as well as emotional and financial challenges. Your greatest consideration, therefore, should be how you can contribute to others, and how your actions can impact their lives.

Bad Manners, Rumors, and Your Career

Rumors are extremely dangerous. Competitors and colleagues alike share incorrect, negative information about you, these rumors can spread like wildfire and quickly shipwreck your career. Make sure that your peers know and understand you, show courtesy and respect for others, and avoid all types of arrogance; if you can do these things, you can mitigate the likelihood and potential damage of rumors.

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Why Aren’t There More American Day Laborers, Doctors, Engineers and Textile Workers?

In this article Harrison explains the economic rule which says - your rewards will be in direct proportion to the value you provide. In your career if you are not providing enough value, the rule will catch up with you sooner or later. In contrast, if you are providing more value than you receive you will probably have a very good career. Companies that provide more value than they receive for their products generally end up flourishing. Companies that provide very little value generally end up going out of business. The law of economics that is always operating in the background is that you always need to give more than you take and be prepared to give.

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In this article Harrison discusses the importance of focusing entirely on your employer’s needs in order to succeed in your job and job search. A relationship with an employer is quite similar to any other relationship. In maintaining any relationship, you need to understand the other person’s needs. You need to concentrate more on giving than taking. Likewise, at work, you need to be more focused on your employer’s interests than your own. When you are applying for jobs and interviewing, you need to put yourself in the employer’s shoes. This will take you places and will give you the level of satisfaction you want out of your work relationship.

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Picking Up Suicide Victims in a Shanghai River

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Prank Phone Calls, Accountability and Your Career

Accountability is a necessary career skill, and one that will lead you to considerable success. You are necessarily accountable, whether you want to be or not, for everything in which you are involved. You must own the results of your actions, whether they be good or bad. You are ultimately responsible for your own success, not your colleagues or environment.

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Keeping a Job

Your Job Is a Game-Make Your Opponents External

In this article Harrison explains how you can ensure success in your career by externalizing your opponents. Your job is like a game; if you work hard, play by the rules of the company and are seen as part of the team you will be viewed as a valuable player for the company. The most significant part of any game is the presence of an opponent. Don’t look for an opponent among your co-workers. Never speak negatively of your team members. Instead, concentrate on the external opponents. External opponents bring you and the team closer as you work towards a common goal. In order for you and your company to succeed it is important to have an external opponent. Harrison advises people to consistently work hard and not participate in the politics. This is a sure way to score big in your career.

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Staying Positive

Self-Esteem and Lunch Room Tables

True self-esteem comes from within, not from the acceptance of others. When your sense of worth comes from within, you free yourself from comparisons with others and will enjoy a greater sense of internal security. You will no longer be bogged down by the experiences of others and can become much more self-reliant.

Take Small Actions and Meet Others

Your greatest successes will come from some of the smallest actions in terms of meeting people. You will cause a “stacking effect” the more you meet and connect with people; conversely, people cannot connect with you when you are withdrawn and nothing will happen. You must do everything in your power to connect with as many people as possible.

The Importance of Your Sense of Self

A powerful sense of self will make all the difference in your life. You must understand that your sense of yourself and your capabilities come from inside of you, not from the external forces that have brought you to your current place in life. What you feel internally might be completely different from what the world is telling you, and you must learn to focus on the former rather than the latter.

Sick Crows, Your Attitude, and Being on the Winning Team

Adopting a positive attitude will always bring you closer to success, as nobody wants to be associated with a losing side. Everyone wants to associate with and hire winners, and avoids losers. Nothing is more important than maintaining a positive attitude, as many employers hire people based primarily on attitude; with the right attitude, everything else will fall into place. You must look like you are on the winning team, even if times are tough; nobody wants to hire a loser.

Emotions and Our Careers

Everyone tries to maintain a certain emotional state, and learning to control your own emotions will have a profound impact on your career. While everyone allows their emotional states to be influenced by outside events, there is no advantage in basing your own emotions on things that you cannot control. Allow yourself to discover happiness and fulfillment naturally, rather than making your emotions dependant on external circumstances. Your outlook will have a tremendous impact on your psychological health, as well as that of those around you.