Just as a Unique Selling Position (USP) is important to sell a product, your own USP is vital for marketing yourself to potential employers. You must define your USP before even creating your resume, as it comprises the basic product that you are trying to sell in your interview. Focus your USP on a specific niche, for which there is market demand, and make it thoroughly persuasive.

In this article, Harrison explains the importance of understanding the fact that you are not entitled to anything. One of the greatest blunders that people make is to believe that they are owed something and also that someone else is to be blamed for what happens to them. These beliefs are traps and allow others to take control of their lives. Harrison states that you need to hold the reigns of your own life, do what you want with it, make the most of what you are capable of and take responsibility of everything you do. The scepter should never, under any circumstance, be given to anyone else. Your achievements, life, and income should be the result of what you achieve and not others. The people who are the happiest, the most successful, and in control of their futures realize they are not entitled to anything.

In this article Harrison explains why you should never exaggerate your qualifications on your resume or in your interviews. Achievements and what you have done are important, but the most important thing is how likable you are. Come across as someone who tries hard, makes an effort, learns from mistakes, is loyal, helps the company, and who is going to be a stable addition to the company. People are not hired because of some isolated accomplishment from their past. It is very important to be yourself and to present yourself as a likable individual and a team player. Being caught up in a lie or exaggeration is not in your best interest and it weakens your case dramatically in the eyes of an employer.

In this interesting book, The Mental Cure, Warren Felt...

There are three universal motivators; power, relationships, and achievement. It is very important that you determine which of these three things motivate you, and seek a career that caters to this distinct personality type. Question yourself to understand your personality style, and position yourself to make the most of this personality and outlook.

Focus on what you are doing, not what others around you are doing. There are people to take action towards their goals, and then there people who sit on the sidelines and comment on the first group of people. People who are mostly interested in gossip and watching others usually lack the confidence and determination to take action themselves. The most successful people go account and accomplish things rather than sit back and watch others make things happen.

One Saturday night when I was around 14, one of my neighbors, a 16-year-old boy who was a well-liked athlete at the local high school, went out with friends to a local party, got very drunk, and had someone give him a ride home. How drunk was he? He was so drunk he somehow walked into his neighbor’s house through the front door, instead of his own. The owner of the house awoke, and, greatly alarmed, pulled a pistol out of his nightstand, went downstairs, and shot the boy in the head, killing him instantly.