In this article, Harrison states that one of the biggest secrets behind successful marketing is communicating relevantly with people. The more the relevance in communication, the more people are willing to respond. Going the traditional way to communicate does not always work. Understanding your audience’s needs is of prime importance and it works wonders connecting with them in a personal way. You need to bridge the gap that exists and reach out in the most genuine manner. People need to trust your interest in their well being and only when this happens, will serious communication take place.
In this article Harrison discusses that you need to protect your ability to earn a living at all costs, and you need to make sure that no one is going to slow you down. The sooner you understand that your career is not as important to anyone else as it is to you, the better. The fact of the matter is that virtually no one is going to work as hard for your career as you. If you depend on others to do your work, you are likely to be sorely disappointed. Even if it appears like you have no options, you need to be very careful about the people with whom you cast your lot. You are never going to find the answers to your success and what you need in someone else. It has to come from you.
In this article Harrison discusses the importance of showing up on time. When you do not show up on time people are let down and they get upset. Their confidence in you is eroded. Not showing up on time conveys that you do not respect others and their needs. You should never show up late for anything. When you show up on time you send the message that you respect others and their time. It also sends the message you take others’ needs as seriously as your own. Being on time sends the message you will play by the rules, do what is expected of you, and do your best to get along with others and look out for their needs. You always need to be on time.
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Too many people approach their job searches from the perspective of their own needs. They need a job, they need to make more money, they need flexible working hours and benefits. This is not the way to get a job. In fact, this “me-too” method of job seeking is unlikely to get you anywhere.
In this article Harrison explains why it is important to stay away from the social side of the office. If you are spending time with negative people inside the company, the implication is you may share their opinions as well. This can create huge problems for you. You need to realize guilt by association can hurt you. You are at work to make a living. You can choose to get involved in the social side of the office and watch your career stall. None of this is to say you can’t be friendly with your co-workers. However, you should not participate in the social network of the office too much. The social side of the office can be fun but more often than not, it can cause you far more problems than it is worth.
Russell Conwell’s fantastic Acres of Diamonds speech argues that the means for success do not require extensive searching, but are all around us. Opportunity is everywhere if you know where to look. Many times we miss opportunities that are right in front of us because we are looking in the wrong places.
Salesmanship is one of the most important skills you can have in your job hunt. You can use personality as a means of standing out and selling yourself, making sure that it comes through in everything you are doing. By injecting personality into your job search, you will soon notice changes in your life and career. People with personality succeed in sales because they draw attention; employers want to hire people with personalities, and a good personality can be your best job hunting tool.
If you are good at one thing, then you need to make sure you develop a diversity of skills in case demand for your primary skill goes away. You need to shape yourself and your career to withstand all kinds of economic and other climates. Like the Greek Parthenon, you must have a strong foundation and project strength, supporting yourself with multiple pillars.
In this article Harrison discusses the importance of ‘energy’ over technical skills. When people are hiring you they are purchasing your “energy” more than they are purchasing your technical skills. They are interested in your ability to influence the world around you through your energy. When you are marketing yourself and seeking a job, or working in a job, there are essentially two things you are marketing. You are marketing your technical skills, but more importantly you are marketing an intangible sort of energy. The most successful people have mastered the art of projecting positive energy. The better your energy, the more employable you will be and the farther you will go.
In this article Harrison explains how you can ensure success in your career by externalizing your opponents. Your job is like a game; if you work hard, play by the rules of the company and are seen as part of the team you will be viewed as a valuable player for the company. The most significant part of any game is the presence of an opponent. Don’t look for an opponent among your co-workers. Never speak negatively of your team members. Instead, concentrate on the external opponents. External opponents bring you and the team closer as you work towards a common goal. In order for you and your company to succeed it is important to have an external opponent. Harrison advises people to consistently work hard and not participate in the politics. This is a sure way to score big in your career.
True self-esteem comes from within, not from the acceptance of others. When your sense of worth comes from within, you free yourself from comparisons with others and will enjoy a greater sense of internal security. You will no longer be bogged down by the experiences of others and can become much more self-reliant.
Your greatest successes will come from some of the smallest actions in terms of meeting people. You will cause a “stacking effect” the more you meet and connect with people; conversely, people cannot connect with you when you are withdrawn and nothing will happen. You must do everything in your power to connect with as many people as possible.
A powerful sense of self will make all the difference in your life. You must understand that your sense of yourself and your capabilities come from inside of you, not from the external forces that have brought you to your current place in life. What you feel internally might be completely different from what the world is telling you, and you must learn to focus on the former rather than the latter.
Adopting a positive attitude will always bring you closer to success, as nobody wants to be associated with a losing side. Everyone wants to associate with and hire winners, and avoids losers. Nothing is more important than maintaining a positive attitude, as many employers hire people based primarily on attitude; with the right attitude, everything else will fall into place. You must look like you are on the winning team, even if times are tough; nobody wants to hire a loser.
Everyone tries to maintain a certain emotional state, and learning to control your own emotions will have a profound impact on your career. While everyone allows their emotional states to be influenced by outside events, there is no advantage in basing your own emotions on things that you cannot control. Allow yourself to discover happiness and fulfillment naturally, rather than making your emotions dependant on external circumstances. Your outlook will have a tremendous impact on your psychological health, as well as that of those around you.
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