Just as a Unique Selling Position (USP) is important to sell a product, your own USP is vital for marketing yourself to potential employers. You must define your USP before even creating your resume, as it comprises the basic product that you are trying to sell in your interview. Focus your USP on a specific niche, for which there is market demand, and make it thoroughly persuasive.
In this article, Harrison explains the importance of understanding the fact that you are not entitled to anything. One of the greatest blunders that people make is to believe that they are owed something and also that someone else is to be blamed for what happens to them. These beliefs are traps and allow others to take control of their lives. Harrison states that you need to hold the reigns of your own life, do what you want with it, make the most of what you are capable of and take responsibility of everything you do. The scepter should never, under any circumstance, be given to anyone else. Your achievements, life, and income should be the result of what you achieve and not others. The people who are the happiest, the most successful, and in control of their futures realize they are not entitled to anything.
Anyone can be up when things are going well, but the real challenge comes when things are not. Do not look at problems, which are inevitable for any person or business, in a negative light; think of them instead as challenges, lessons, or opportunities. There is a silver lining to be found in every problem, and finding that silver lining will enable you to grow.
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In this article Harrison talks about releasing the lack that you feel, in order to reach your full potential. If a sense of lack dominates your thinking, it will affect your interaction with the world and how the world sees you. There are many areas of your life where you are coming from a position of lack. Your ability to release this lack and go forward with your life can create a tremendous sense of peace and more natural accomplishments in your world. The amount of lack that people see out there is profound and it has a massive impact on their lives. According to Harrison, the most successful people in the world see the world as a place of opportunity and not lack.
People succeed by taking risks in their job search, potentially exposing themselves to pain and rejection. Despite the need for a job, most people would rather avoid risk instead of facing the pain of an in-person rejection. You must realize that risk and pain are inherent in a successful job search, will make you stronger, and ultimately lead you to a better life.
One of the greatest risks in your career and life is of becoming a commodity; at that point you are no different than anyone else in the market, and employers can mint more workers just like you. To set yourself apart from this process, you must become entrepreneurial and circumvent what others around you are doing. Examine situations around you, and figure out how to create unique efficiency and value. Work for companies that are constantly innovating, and approach your own career in terms of constantly improving efficiency.
Consistency and commitment trump brilliance and talent; the most successful people are those who put massive long-term effort into their careers. Only certain people are born with innate talent or brilliance, but consistent effort lies within the reach of anyone and is ultimately a much greater factor in success. Anything to which you apply consistent focus will show progress.
In this article Harrison explains how you can ensure success in your career by externalizing your opponents. Your job is like a game; if you work hard, play by the rules of the company and are seen as part of the team you will be viewed as a valuable player for the company. The most significant part of any game is the presence of an opponent. Don’t look for an opponent among your co-workers. Never speak negatively of your team members. Instead, concentrate on the external opponents. External opponents bring you and the team closer as you work towards a common goal. In order for you and your company to succeed it is important to have an external opponent. Harrison advises people to consistently work hard and not participate in the politics. This is a sure way to score big in your career.
True self-esteem comes from within, not from the acceptance of others. When your sense of worth comes from within, you free yourself from comparisons with others and will enjoy a greater sense of internal security. You will no longer be bogged down by the experiences of others and can become much more self-reliant.
Your greatest successes will come from some of the smallest actions in terms of meeting people. You will cause a “stacking effect” the more you meet and connect with people; conversely, people cannot connect with you when you are withdrawn and nothing will happen. You must do everything in your power to connect with as many people as possible.
A powerful sense of self will make all the difference in your life. You must understand that your sense of yourself and your capabilities come from inside of you, not from the external forces that have brought you to your current place in life. What you feel internally might be completely different from what the world is telling you, and you must learn to focus on the former rather than the latter.
Adopting a positive attitude will always bring you closer to success, as nobody wants to be associated with a losing side. Everyone wants to associate with and hire winners, and avoids losers. Nothing is more important than maintaining a positive attitude, as many employers hire people based primarily on attitude; with the right attitude, everything else will fall into place. You must look like you are on the winning team, even if times are tough; nobody wants to hire a loser.
Everyone tries to maintain a certain emotional state, and learning to control your own emotions will have a profound impact on your career. While everyone allows their emotional states to be influenced by outside events, there is no advantage in basing your own emotions on things that you cannot control. Allow yourself to discover happiness and fulfillment naturally, rather than making your emotions dependant on external circumstances. Your outlook will have a tremendous impact on your psychological health, as well as that of those around you.
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