In this article, Harrison states that one of the biggest secrets behind successful marketing is communicating relevantly with people. The more the relevance in communication, the more people are willing to respond. Going the traditional way to communicate does not always work. Understanding your audience’s needs is of prime importance and it works wonders connecting with them in a personal way. You need to bridge the gap that exists and reach out in the most genuine manner. People need to trust your interest in their well being and only when this happens, will serious communication take place.

I have seen the damage toxic behaviors cause. People with these behaviors have difficulties remaining in relationships, holding onto friends and acquaintances, keeping jobs and even getting jobs.

The most successful people are often obsessed with and are incredibly knowledgeable about the minutiae of their work. You must concentrate and develop an understanding of the details that others “gloss over” for true happiness and success in your job. When looking for a job, you will find greater success by looking for openings in places that others overlook. Focusing on the small details will, in aggregate, bring you much greater success than focusing on the bigger picture, so start by tending to one detail at a time.

Repeat work is always more valuable to you than one-offs, however well-paid they may be. Companies succeed or fail depending on their ability to generate repeat business. Repeat work grants you more options and control over your life and actions. Even work with a lower salary, which might not initially seem appealing, can be beneficial if it promises repeat jobs.

One of the biggest mistakes people make in their job searches is going after jobs in sophisticated markets. A sophisticated and saturated market is one that’s populated by a lot of people like you—with your qualifications, background, and so forth.

In this article Harrison discusses the role of self-motivation and self management. Self-motivated and self managed people always perform well. In contrast people who are forced to follow massive amounts of procedures and rules can never perform. It is important that our rituals and sense of responsibility is internal, and something we learn to do naturally–not something we only do when it is imposed on us by people on the outside. The best people in every job are self- managed and responsible individuals. Also, the more self-managed people there are working for an organization, the stronger the organization generally is. Instead of creating problems in the workplace, you should seek out responsibilities, and ritualize your work routine. These responsibilities will drive you forward in your daily work, in your career, and in your life.

Regardless of your other talents and qualifications, a healthy environment is necessary for your success. Do not associate with people who support a negative outlook when you are discouraged in your job search or think you cannot do something, or you will prove them right and go nowhere. Instead, associate yourself with people who push you to do better and improve. Surround yourself with those who think big and motivate you to be the best that you can be.