In this article, Harrison states that one of the biggest secrets behind successful marketing is communicating relevantly with people. The more the relevance in communication, the more people are willing to respond. Going the traditional way to communicate does not always work. Understanding your audience’s needs is of prime importance and it works wonders connecting with them in a personal way. You need to bridge the gap that exists and reach out in the most genuine manner. People need to trust your interest in their well being and only when this happens, will serious communication take place.

<!----> One of the stranger moments in my career came when I joined the now defunct law firm, Dewey Ballantine....

Your life is shaped by the reference points through which you experience the world, which you establish based on your own past experiences. You must learn to take these experiences, and frame them in a way that makes you stronger. Your experiences create the filters through which you see the world, so you must avoid letting negative past experiences hurt you in the present. Instead, focus on references that empower you and interpret the world for your benefit.

In this article Harrison discusses the significance of conditioning yourself to develop behaviors that will elevate you in your life. One of the most difficult things for anyone to do is to get leverage over themselves and condition themselves to go in a new direction. Very few people are ever able to make very fundamental transformations in their lives and become someone completely new and completely improved—and stick with it. Major improvements in our lives come only when we condition ourselves over and over again in one direction. You need to get leverage over yourself and condition new habits and behaviors within yourself to make any sort of fundamental and lasting change. The conditioning needs to be part of your lifestyle. You need to condition yourself to adopt new patterns in your life.