In this article, Harrison states that one of the biggest secrets behind successful marketing is communicating relevantly with people. The more the relevance in communication, the more people are willing to respond. Going the traditional way to communicate does not always work. Understanding your audience’s needs is of prime importance and it works wonders connecting with them in a personal way. You need to bridge the gap that exists and reach out in the most genuine manner. People need to trust your interest in their well being and only when this happens, will serious communication take place.

Salesmanship is one of the most important skills you can have in your job hunt. You can use personality as a means of standing out and selling yourself, making sure that it comes through in everything you are doing. By injecting personality into your job search, you will soon notice changes in your life and career. People with personality succeed in sales because they draw attention; employers want to hire people with personalities, and a good personality can be your best job hunting tool.

In business, innovation comes from the freedom to operate; stagnation and failure result when a government attempts to legislate business. Limiting peoples’ ability to make a certain amount of money undermines business in an incredible way. Similarly, you need to associate with businesses and groups where freedom of movement will allow both you ant the company to expand. When you have more constraints placed on your movement, you face greater problems and eventually the loss of your job.

In this article Harrison discusses why associating with positive people is among the most important things you can do in your life. Positive people reinforce positivity and impregnate the environment with positive energy. Negative people sap your energy and make you feel that nothing is worth doing. Even a single negative person in a group of persons is enough to bring down the energy level of the entire group. In order to be happy and successful it is important to surround yourself with other people who are happy and successful. Positive energy spreads quickly–just as negative energy does. You life is valuable and your time is as well. The last thing you need in your career is to deal with another person’s constant negativity. Your career and life will change for the better when you surround yourself with positive people–and keep the negative ones away

Your most important asset—in fact your only real asset—is your life force that makes you want to work hard in order to succeed. This force can achieve anything, and it is something you need to keep turned on at all times. If you can keep this turned on, you will succeed.

Ascertaining factors such as how long a company has retained its employees and how many friend a person has will help you determine beforehand whether you are dealing with the right sort of people. The right kinds of people are those who have lots of old acquaintances and are liked by large numbers of people. Understanding relationships can alert you to important potential warning signs.

People all around you prey on common fantasies of wealth, jobs, health, and other things; the prospect of instant gratification is naturally appealing to people frustrated with life’s difficulties. The only proven route to success, however, is through personally taking actions and building momentum over time. The idea over instant change is an attractive fantasy, but only that; a fantasy perpetuated by others preying on your desires rather than helping you.