In this article, Harrison states that one of the biggest secrets behind successful marketing is communicating relevantly with people. The more the relevance in communication, the more people are willing to respond. Going the traditional way to communicate does not always work. Understanding your audience’s needs is of prime importance and it works wonders connecting with them in a personal way. You need to bridge the gap that exists and reach out in the most genuine manner. People need to trust your interest in their well being and only when this happens, will serious communication take place.

True self-improvement actually has nothing to do with you, but everything to do with helping others towards their goals. Remember that nothing you do in your life is ultimately about you. Your goals and aspirations must be larger and greater than focusing solely on what you want; helping others will provide you with more spiritual, financial, and psychological benefits than any other kind of self-improvement.

Address your weaknesses, and offset them complementary strengths when they become an issue. You want to be trusted and your weaknesses to be overlooked. When interviewing, you must bring up and address your weaknesses to your employers before bringing up your strengths. Employers are more likely to pay attention to your strengths if they have already been made aware of your weaknesses, and you in turn will have more credibility. You must always be sure to follow up a discussion of your weaknesses with complementary strengths.

Rumors are extremely dangerous. Competitors and colleagues alike share incorrect, negative information about you, these rumors can spread like wildfire and quickly shipwreck your career. Make sure that your peers know and understand you, show courtesy and respect for others, and avoid all types of arrogance; if you can do these things, you can mitigate the likelihood and potential damage of rumors.

In this article Harrison discusses the importance of investing in the backstage of everything you are doing. Nothing is more important than what you do behind-the-scenes, and the substance that goes into your job. Only with a good backstage can you achieve your full potential in anything. Most successful people and businesses always have a very strong operation behind-the-scenes. It is not what people see when they look at a storefront that matters; it is the “substance” of what is going behind-the-scenes. It is like this with you and your profession as well. The ultimate product that you produce will be more a product of what you do “behind-the-scenes” than of the actual service that you provide. It is important to understand the significance of this, because it can mean the difference between great success and failure. Only with a good backstage can you achieve full potential in anything.

In this article Harrison discusses the importance of the need to be connected with others at work. People need to feel connected to others around them. Everyone needs a group to belong to. Life is more enjoyable when we are connected to others. If you look around, you will see the many ways you are trying to connect with others in your life and how much you need this connection. To be successful—and happy in your career–it is important that you work with those you feel you can connect with. Because the need to be connected with people is so important, you should understand that one of the main needs most people have from work is to connect with others. We all require connection. You need to ensure you have this connection with others in your work.

You are capable of much more than you probably realize, and you need to maximize your potential and utilize every gift that you have. Many people talk about their potential, but refuse to act upon it. When you make full use of your potential and implement your gifts, you unlock the power to become the person you want to be.