Marketing is crucial to your job search, because employers are essentially purchasing a product when hiring you. The more positive information your employer has about you, the more likely he or she is to hire you; personal stories create a connection between yourself and the employer. Stories that revolve around your motivation, dedication to your job, and drive for improvement will portray you as a hard worker with a positive attitude, who can longer grow in your current position for reasons outside of your control. ol.

Opportunity used the wrong way can destroy everything. Cheating, even in small ways, can add up to cause ruinous damage. You must account for every action you take with your employer and in your life, and realize that every action carries consequences. With so much invested in your job and career, you must act with integrity in everything that you do rather than risk the consequences of taking the easy way out.

In this article Harrison discusses the importance of investing in the backstage of everything you are doing. Nothing is more important than what you do behind-the-scenes, and the substance that goes into your job. Only with a good backstage can you achieve your full potential in anything. Most successful people and businesses always have a very strong operation behind-the-scenes. It is not what people see when they look at a storefront that matters; it is the “substance” of what is going behind-the-scenes. It is like this with you and your profession as well. The ultimate product that you produce will be more a product of what you do “behind-the-scenes” than of the actual service that you provide. It is important to understand the significance of this, because it can mean the difference between great success and failure. Only with a good backstage can you achieve full potential in anything.

Perceptions matter more than facts; others’ perceptions of you, your perceptions of others, and how you control both are the most important aspects of your career. Realize the power of perceptions in your life and use them to your advantage. Aim to control and shape the perceptions that others hold about you by shaping the image that you project to the world.

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In this article Harrison explains how you can ensure success in your career by externalizing your opponents. Your job is like a game; if you work hard, play by the rules of the company and are seen as part of the team you will be viewed as a valuable player for the company. The most significant part of any game is the presence of an opponent. Don’t look for an opponent among your co-workers. Never speak negatively of your team members. Instead, concentrate on the external opponents. External opponents bring you and the team closer as you work towards a common goal. In order for you and your company to succeed it is important to have an external opponent. Harrison advises people to consistently work hard and not participate in the politics. This is a sure way to score big in your career.

In this article, Harrison discusses the power of commitment. Your commitment and love for what you do need to defy explanation if you are going to reach your full potential, and obtain lasting success. We remember the people who put in incredible efforts, and these are the people who make an impact on the world. People like to be surrounded by other people who like and respect them. Those who generally do the best in life are the people who genuinely like and support others. Everyone likes to be around those who they believe will stand behind them and support them. Those who show commitment that defies explanation are liked, promoted, remembered and admired by everyone. The people who do the worst are those who are most interested in themselves. The people who do the best are those who are most interested in others.