In this article, Harrison states that one of the biggest secrets behind successful marketing is communicating relevantly with people. The more the relevance in communication, the more people are willing to respond. Going the traditional way to communicate does not always work. Understanding your audience’s needs is of prime importance and it works wonders connecting with them in a personal way. You need to bridge the gap that exists and reach out in the most genuine manner. People need to trust your interest in their well being and only when this happens, will serious communication take place.
Like everyone else, your employer wants to believe that he or she is a good person who stands for something positive in the world. Therefore, work to ascribe positive motives to your employer when in interviews, and think of in terms of how their work serves a higher purpose. Speaking about your and your employer’s work in these terms will put you on a higher plane than others, and will associate both of you with good and noble qualities.
Never stop growing and trying to be the best person you can be. Realize that every day is a new learning opportunity, and place your career on a path of constant growth. Progress and improve at everything you do. You can learn how to address your weaknesses, and build upon your strengths. Just keep improving at everything you do, and you will inevitably find yourself on top.
Salesmanship is one of the most important skills you can have in your job hunt. You can use personality as a means of standing out and selling yourself, making sure that it comes through in everything you are doing. By injecting personality into your job search, you will soon notice changes in your life and career. People with personality succeed in sales because they draw attention; employers want to hire people with personalities, and a good personality can be your best job hunting tool.
If you are very good at something, you should improve on it (try to stay inspired) and continue doing it. The biggest mistake you can make is abandoning something that is working. Do what you are good at.
It is important to appreciate the contributions of those around you. Many people do not appreciate the good things that others do around them. It is rare for people to offer help in any situation, and even rarer for that person to be appreciated for their contributions. The more you appreciate the help that you have received, the more help will come your way.
You must come out of your comfort zone, and realize that success and growth comes from change. Break through your self-imposed limits, and reset your internal thermostat to improve your life and career; this is the first step towards conditioning yourself for success and reaching your potential. Rethink what you consider to be possible.
Everyone seeks to imitate the people they look up to, and with transference they believe that they have an understanding of other peoples’ thoughts, motives, and beliefs. Transference, however, can blind yourself to the true nature of those around you and can lead you to make wrong judgments or assumptions. You will be much more successful with a better understanding of who you are and how your perceptions of the world help or hinder you.
In this article Harrison explains how you can ensure success in your career by externalizing your opponents. Your job is like a game; if you work hard, play by the rules of the company and are seen as part of the team you will be viewed as a valuable player for the company. The most significant part of any game is the presence of an opponent. Don’t look for an opponent among your co-workers. Never speak negatively of your team members. Instead, concentrate on the external opponents. External opponents bring you and the team closer as you work towards a common goal. In order for you and your company to succeed it is important to have an external opponent. Harrison advises people to consistently work hard and not participate in the politics. This is a sure way to score big in your career.
True self-esteem comes from within, not from the acceptance of others. When your sense of worth comes from within, you free yourself from comparisons with others and will enjoy a greater sense of internal security. You will no longer be bogged down by the experiences of others and can become much more self-reliant.
Your greatest successes will come from some of the smallest actions in terms of meeting people. You will cause a “stacking effect” the more you meet and connect with people; conversely, people cannot connect with you when you are withdrawn and nothing will happen. You must do everything in your power to connect with as many people as possible.
A powerful sense of self will make all the difference in your life. You must understand that your sense of yourself and your capabilities come from inside of you, not from the external forces that have brought you to your current place in life. What you feel internally might be completely different from what the world is telling you, and you must learn to focus on the former rather than the latter.
Adopting a positive attitude will always bring you closer to success, as nobody wants to be associated with a losing side. Everyone wants to associate with and hire winners, and avoids losers. Nothing is more important than maintaining a positive attitude, as many employers hire people based primarily on attitude; with the right attitude, everything else will fall into place. You must look like you are on the winning team, even if times are tough; nobody wants to hire a loser.
Everyone tries to maintain a certain emotional state, and learning to control your own emotions will have a profound impact on your career. While everyone allows their emotional states to be influenced by outside events, there is no advantage in basing your own emotions on things that you cannot control. Allow yourself to discover happiness and fulfillment naturally, rather than making your emotions dependant on external circumstances. Your outlook will have a tremendous impact on your psychological health, as well as that of those around you.
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