Businesses who understand what their clients want, rather than what they presume their clients want, tend to perform much better than their competitors. You must view your service from your client’s point of view. In a job search you must view your potential employers as customer. You must find out what is important to your employer or interviewer, and you will stand out in your job search.

The ability to fit into your work environment is among the most important parts of obtaining and retaining a job, even more so than your skill level. Fitting in means nothing more than being comfortable in one’s work environment, and making others similarly comfortable. Employers want to hire people who will embrace their approach to business and the world on physical and moral levels, so you must strive to fit in with their worldview.

When you become associated with products and brand names, you are no longer being who you want to be and will find it much more difficult to take charge of your life. Do not be influenced by what you or others think you should be, but instead focus on being your own person. When you are influenced by others, you are fitting into someone else’s plan and not your own. When you have really made it, you are in control and are no longer influenced by others.

Companies are constantly striving for greater efficiency, and jobs tend to disappear because they can be done cheaper elsewhere. Consequently, you must constantly seek to improve your own efficiency in order to retain your value to your employer. Work to always increase the company’s output at the lowest possible cost. You will succeed if you find a position where your role is tied to increasing the efficiency of the company’s work.

In this article Harrison discusses the power of unifying force in any organization. The success of your career will largely be determined by your ability to be a unifying force rather than a divisive force in the organization you work for, or lead. The world wants people who unify rather than do the opposite. People who succeed are those who bring together rather than drive apart. In your life and career, the ability to bring together and unify is one of the strongest possible skills you can have. The greatest companies, leaders, and others bring people together and do not drive them apart. You should ask yourself what you can do to bring people together at work and in your job. You should lessen friction rather than create friction. You should do everything you can to make the people around you get along together.

Protect your reputation at all costs, and do not let false rumors or information about you to stand uncorrected. You do not want people to spread negative information about you in the workplace; not only can such rumors impact your current job, but also your future employment prospects. Negative rumors must be stopped as soon as you become aware of them.

The answers to these seven questions are essentially the same as your response to “Tell me about yourself.” You need to see yourself and your answer to every question from the employer’s point of view. Interviewers are looking for the best long-term fit for each job. Anything you say that supports this is likely to get you hired and anything that does not is likely to mean you will still be looking for a job.