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The Kick-Ass Marketing Secret of the Most Successful Job Applicants and Employees

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Just as a Unique Selling Position (USP) is important to sell a product, your own USP is vital for marketing yourself to potential employers. You must define your USP before even creating your resume, as it comprises the basic product that you are trying to sell in your interview. Focus your USP on a specific niche, for which there is market demand, and make it thoroughly persuasive.

Never Have Secrets

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Do not keep any secrets in your career; people who keep parts of their lives secret usually are not being the people that they want to be; you will never find happiness unless you are the person that you want to be. Avoid jobs and professions that require you to keep a lot of secrets and hide your true identity. When you live a lie, you are the only person who ultimately gets hurt.

Find the Best Target Audience for Your Skills

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There are people in your life, just as in everyone else’s, who do not appreciate your talents and will seek to undermine you. You must avoid situations that place you among these kinds of people, and instead find colleagues who recognize and appreciate your efforts. Your work environment will do much to either motivate or de-motivate you, so make sure to find one that recognizes your talents.

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Show Up on Time

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In this article Harrison discusses the importance of showing up on time. When you do not show up on time people are let down and they get upset. Their confidence in you is eroded. Not showing up on time conveys that you do not respect others and their needs. You should never show up late for anything. When you show up on time you send the message that you respect others and their time. It also sends the message you take others’ needs as seriously as your own. Being on time sends the message you will play by the rules, do what is expected of you, and do your best to get along with others and look out for their needs. You always need to be on time.

Bad Dancing, Submitting, and Surrendering

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You must surrender to your profession, doing work with which you are comfortable and in which you are interested. Conversely, you have submitted to a job in which you are uncomfortable and which does not conform to your values; nobody thrives in such a situation, and such a job is unlikely to advance your career. When you hold your profession in high esteem, however, there is no need to resist your job and you can easily surrender to it.

Finding Jobs Through Contacts

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In this article Harrison discusses the importance of networking in a job search. While Harrison has advocated and worked on a varied range of job search tools, he is very clear that use of contacts in your job search continues to be your best bet. Once you’ve identified all your past contacts that can help you in your job search, start re-establishing contacts with them. Update them on your career without letting them know of your job search intentions. Once people find out that you are available, referrals come your way without even your asking for them. Connecting with people may get you your dream job without using any job search service.

The Focus of the Group You Are in Determines the Kind of Person You Become

Getting Ahead 4
Make sure that you are involved in groups that focus on positive things. Your success in life depends on your ability to focus on the outcomes you want, and the focus of the groups with which you associate will in turn shape your own focus. You must endeavor to always choose groups with a positive focus.

Managing Your Career

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In this book, Managing Your Career, Sean McPheat gives...

Pay Attention to the Details

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The most successful people are often obsessed with and are incredibly knowledgeable about the minutiae of their work. You must concentrate and develop an understanding of the details that others “gloss over” for true happiness and success in your job. When looking for a job, you will find greater success by looking for openings in places that others overlook. Focusing on the small details will, in aggregate, bring you much greater success than focusing on the bigger picture, so start by tending to one detail at a time.

To Innovate You Need to Make Your Own Rules

Getting Ahead 0
One of the benefits of being an outsider is not being weighed down by the same social mores, rules, customs, and other restraints as the dominant group. Throughout history it has often been outsiders who have made the greatest inventions, innovations, and breakthroughs and achieved the most in their lives. In business, people like Mark Zuckerberg and Bill Gates were both outsiders. In Germany, Albert Einstein was an outsider. Barack Obama was an outsider. Each of these people operated by their own set of rules.

Do Not Be Controlled By Your Need to Feel Significant

Life Lessons 23
In this article Harrison discusses why your need to feel important should not be controlling you. The need to feel important is so deep and profound that you do whatever it takes to feel important. This need to feel significant controls and governs your life. For most of us, there is nothing more important to our sense of importance than our careers. The best thing you can possibly do for your career is detach from this need to feel significant and realize how this is controlling so much of what happens to you. You need to do the work you love and live the life you want without being controlled by a need to be significant. This will change everything for you and allow you to contribute to the world in a productive way.

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Keeping a Job

Your Job Is a Game-Make Your Opponents External

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In this article Harrison explains how you can ensure success in your career by externalizing your opponents. Your job is like a game; if you work hard, play by the rules of the company and are seen as part of the team you will be viewed as a valuable player for the company. The most significant part of any game is the presence of an opponent. Don’t look for an opponent among your co-workers. Never speak negatively of your team members. Instead, concentrate on the external opponents. External opponents bring you and the team closer as you work towards a common goal. In order for you and your company to succeed it is important to have an external opponent. Harrison advises people to consistently work hard and not participate in the politics. This is a sure way to score big in your career.

Getting Ahead

How to Succeed

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Staying Positive

Self-Esteem and Lunch Room Tables

Getting Ahead 1
True self-esteem comes from within, not from the acceptance of others. When your sense of worth comes from within, you free yourself from comparisons with others and will enjoy a greater sense of internal security. You will no longer be bogged down by the experiences of others and can become much more self-reliant.

Take Small Actions and Meet Others

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Your greatest successes will come from some of the smallest actions in terms of meeting people. You will cause a “stacking effect” the more you meet and connect with people; conversely, people cannot connect with you when you are withdrawn and nothing will happen. You must do everything in your power to connect with as many people as possible.

The Importance of Your Sense of Self

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A powerful sense of self will make all the difference in your life. You must understand that your sense of yourself and your capabilities come from inside of you, not from the external forces that have brought you to your current place in life. What you feel internally might be completely different from what the world is telling you, and you must learn to focus on the former rather than the latter.

Sick Crows, Your Attitude, and Being on the Winning Team

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Adopting a positive attitude will always bring you closer to success, as nobody wants to be associated with a losing side. Everyone wants to associate with and hire winners, and avoids losers. Nothing is more important than maintaining a positive attitude, as many employers hire people based primarily on attitude; with the right attitude, everything else will fall into place. You must look like you are on the winning team, even if times are tough; nobody wants to hire a loser.

Emotions and Our Careers

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Everyone tries to maintain a certain emotional state, and learning to control your own emotions will have a profound impact on your career. While everyone allows their emotional states to be influenced by outside events, there is no advantage in basing your own emotions on things that you cannot control. Allow yourself to discover happiness and fulfillment naturally, rather than making your emotions dependant on external circumstances. Your outlook will have a tremendous impact on your psychological health, as well as that of those around you.

About us

Harrison Barnes is an entrepreneur, thought leader in the legal placement space, legal recruiter and the #1 legal career company leader in the United States.

Latest Articles

Eliot Spitzer’s Lessons: Finding Strength in Your Dark Side

Getting Ahead 4
When you try to mask or suppress aspects of your personality, those traits will inevitably come to the fore anyway. You need to develop a comprehensive understanding of yourself, including your darker or deeply buried traits; once you know how your dark side limits and controls you, the better you will do in your life and career. Self-discovery will ultimately lead to inner peace, which in turn will enable you to more fully develop your goals.

Self-Esteem and Lunch Room Tables

Getting Ahead 1
True self-esteem comes from within, not from the acceptance of others. When your sense of worth comes from within, you free yourself from comparisons with others and will enjoy a greater sense of internal security. You will no longer be bogged down by the experiences of others and can become much more self-reliant.

How to Put Yourself in a Monopoly Position in Any Industry

Getting Ahead 0
The number one thing that makes people fail and not reach their potential is competition. If get into an area where there is not much competition and you genuinely have something to offer, you will succeed. Everyone is successful to the extent they are doing something others around them are not that provides value.

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Never Measure Yourself against Perfection

Life Lessons 47
Use your past, rather than some unattainable ideal, as the yardstick for measuring progress in your life and career. The most successful people are also often the most unhappy, because they measure themselves against impossible ideals, which causes a constant sense of inferiority. There will always be someone better than you, and there are ideals all around you against which it would be unrealistic and stupid to measure yourself. Instead, compare yourself only to the person you were before; measure yourself against your own progress, and forget about others.

Concentrate on Your Contribution

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In this article, Harrison explains the secret behind successful people and the biggest difference between them and those who fail to grow. Most people fail to succeed because they constantly evaluate the rewards they get rather than direct their efforts towards solid constructive work. Successful people on the other hand, are always focused on their work, concentrated on their contributions, and dedicated towards generating value. Unlike others, they do not think about the rewards and are highly passionate about the work they are doing. This characteristic Harrison believes, is what leads to a person’s growth and success.

Sympathy, Morale, and the Importance of Being Organized

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Sympathy destroys morale, and those who can walk away from sympathy often have better careers and make better use of their skills. Good organization is the most effective means of upholding high morale and productivity. Well-organized groups and companies are much harder for people to undermine, and their strength is directly linked to their organization.

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