In this article, Harrison states that one of the biggest secrets behind successful marketing is communicating relevantly with people. The more the relevance in communication, the more people are willing to respond. Going the traditional way to communicate does not always work. Understanding your audience’s needs is of prime importance and it works wonders connecting with them in a personal way. You need to bridge the gap that exists and reach out in the most genuine manner. People need to trust your interest in their well being and only when this happens, will serious communication take place.
In order to reach your full potential, you must avoid depression, obesity and unhealthy foods, boredom, and uninteresting people. Your daily activities should seek to improve in each of these categories; as you do, you will find yourself better equipped to face life’s challenges. Maintain various interests in addition to your work, and try to connect with interesting people to establish a healthy self-esteem.
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Every thought you have ultimately brings you closer to something positive or negative; you must therefore learn to control your thoughts, and direct them towards something positive. Negative experiences happen to all of us, but the worst thing you can do is let these things control your mentality instead of moving on.
Recognize a pervasive, universal spirit or oneness, and harmonize with it in order to leave a lasting mark on the world. Many people may be intelligent or popular, yet fail to leave their mark because they lack this sense of oneness. People with a developed sense of universality can touch others in a unique way, and change the world in a way that others cannot. Tap into this sense of universality to unlock your true power and potential.
Anything that is not managed will eventually deteriorate. Set goals and develop a road map to achieve them, as goals function as a roadmap, forcing you to take action and follow it through. Self-management provides you momentum to tackle other obstacles moving forward. The best businesses and people are well managed, and so must you be.
When you give your employer a good value, they will be motivated to keep you even in the lean times. Nothing is more important to your career than making sure your employer is satisfied with your work, which will make them likely to use you over and over again. Working for companies where there is a lot of froth will present you with more money-making opportunities; understand that froth moves in cycles, however, and it is more important to have consistent work than to hold out for ideal market conditions.
When you become associated with products and brand names, you are no longer being who you want to be and will find it much more difficult to take charge of your life. Do not be influenced by what you or others think you should be, but instead focus on being your own person. When you are influenced by others, you are fitting into someone else’s plan and not your own. When you have really made it, you are in control and are no longer influenced by others.
Despite the obvious advantages, getting jobs through a friend or relative may ultimately harm you. When you do so, you risk lowering your colleagues’ opinions of you, who may see your connections as evidence that you lack the skills to get your position on your own merits. Nonetheless, there are situations in which it is acceptable to take advantage of such connections, but you must be on your guard; make sure that the job you get is a good fit, and one in which you would perform well regardless of your connections.
In this article Harrison explains how you can ensure success in your career by externalizing your opponents. Your job is like a game; if you work hard, play by the rules of the company and are seen as part of the team you will be viewed as a valuable player for the company. The most significant part of any game is the presence of an opponent. Don’t look for an opponent among your co-workers. Never speak negatively of your team members. Instead, concentrate on the external opponents. External opponents bring you and the team closer as you work towards a common goal. In order for you and your company to succeed it is important to have an external opponent. Harrison advises people to consistently work hard and not participate in the politics. This is a sure way to score big in your career.
True self-esteem comes from within, not from the acceptance of others. When your sense of worth comes from within, you free yourself from comparisons with others and will enjoy a greater sense of internal security. You will no longer be bogged down by the experiences of others and can become much more self-reliant.
Your greatest successes will come from some of the smallest actions in terms of meeting people. You will cause a “stacking effect” the more you meet and connect with people; conversely, people cannot connect with you when you are withdrawn and nothing will happen. You must do everything in your power to connect with as many people as possible.
A powerful sense of self will make all the difference in your life. You must understand that your sense of yourself and your capabilities come from inside of you, not from the external forces that have brought you to your current place in life. What you feel internally might be completely different from what the world is telling you, and you must learn to focus on the former rather than the latter.
Adopting a positive attitude will always bring you closer to success, as nobody wants to be associated with a losing side. Everyone wants to associate with and hire winners, and avoids losers. Nothing is more important than maintaining a positive attitude, as many employers hire people based primarily on attitude; with the right attitude, everything else will fall into place. You must look like you are on the winning team, even if times are tough; nobody wants to hire a loser.
Everyone tries to maintain a certain emotional state, and learning to control your own emotions will have a profound impact on your career. While everyone allows their emotional states to be influenced by outside events, there is no advantage in basing your own emotions on things that you cannot control. Allow yourself to discover happiness and fulfillment naturally, rather than making your emotions dependant on external circumstances. Your outlook will have a tremendous impact on your psychological health, as well as that of those around you.
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