In this article, Harrison states that one of the biggest secrets behind successful marketing is communicating relevantly with people. The more the relevance in communication, the more people are willing to respond. Going the traditional way to communicate does not always work. Understanding your audience’s needs is of prime importance and it works wonders connecting with them in a personal way. You need to bridge the gap that exists and reach out in the most genuine manner. People need to trust your interest in their well being and only when this happens, will serious communication take place.

In this article Harrison discusses how a very crucial part of your future success and happiness depends on your ability to be free. The concept of freedom is difficult for most people to truly understand because hardly anyone is really free, in the deepest sense of the word. Most people are trapped by their own mental barriers, by obligations to others, by financial constraints, by habits and in many cases by actual physical barriers. Moving towards true freedom is something that will forever change your life and career, and will help you reach your full potential. In order to make the most of your life and career you need to understand the limits that may infringe upon your freedoms–and then decide which ones you can do without. The more freedom we believe we have, and the more we believe we can do, the more we will achieve.

Most people assume that those around them are more interested in what they are doing than is the case, and focus on themselves rather than on what the people around them are doing. Rather than worrying about what others think of you, focus on your own forward momentum in whatever you are doing. Do not try to keep things a certain way and protect a norm, but instead challenge conventions to find career and life success.

In this article Harrison discusses the importance of investing in the backstage of everything you are doing. Nothing is more important than what you do behind-the-scenes, and the substance that goes into your job. Only with a good backstage can you achieve your full potential in anything. Most successful people and businesses always have a very strong operation behind-the-scenes. It is not what people see when they look at a storefront that matters; it is the “substance” of what is going behind-the-scenes. It is like this with you and your profession as well. The ultimate product that you produce will be more a product of what you do “behind-the-scenes” than of the actual service that you provide. It is important to understand the significance of this, because it can mean the difference between great success and failure. Only with a good backstage can you achieve full potential in anything.