In any given situation, you must consistently do 10% more than those around you; this is the essence of optimization, a vital tool for career success. Self-optimization changes everything, and is one of the best ways to improve in anything you do. Even seemingly minor changes can yield major results, so pay attention to the details.

In this article Harrison discusses the importance of making good decisions pertaining to different important areas of your life. To explain his point he talks about the concept of ‘home team advantage’. The home team advantage is one of the most important concepts in sports and it is a proven factor in how well teams do. There are people who support us, validate us and make us feel good, and this helps us do well. There are also people around us who fail to support us, and this hurts us. Your success in your career and in your life will in large part be determined by whether you are living, working and associating with a “home team” crowd or an “away team” crowd. The best thing you can do for yourself is to put yourself in a position where you are supported, where you have the home team advantage.

Different results will not come from doing the same thing over and over again; to succeed, you must be innovative. Free your mind of unnecessary, extraneous thoughts and remain singularly focused on your job search. Your own instinct will guide you far better than a surplus of outside advice.

In this article, Harrison discusses the interesting concept of the fox and the hedgehog in association with your job search. The fox is intelligent and crafty and it can do many things at the same time. On the contrary, the hedgehog is an animal which knows how to do just one big thing and it is considered the more powerful animal. What Harrison means to put forward is the fact that those who do one thing well is more valuable and wanted than those who can do many things not so well. This is what separates those who make the biggest impact from all the others who are just as smart. Any person or group of people who achieve greatness in any calling generally do one thing in the best possible way. Harrison advises that to be good at your job and your job search, you need to bring a singular focus to it. Hence, you need to do what you do as well as it possible can be done.

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In this article Harrison explains why the ability to close a sale is the most important skill in selling. Many people may get consumers interested in their products and lead them to the edge of making the sale, but it is the final push where the customer makes the actual purchasing decision which is the most important. Similarly it is good to be able to secure an interview, but what actually counts is the ability to push the employer to make the final hiring decision. There are a million possible closing techniques ranging from using the power of money and the power of issuing a deadline to identifying with a particular cause that could be important to the employer. All you need to do is tap into your instinctual ability and push employers that extra bit to ensure you get the job.