Your success necessarily depends on your ability to promote yourself. To succeed in your job search, you need to find creative ways to differentiate yourself from the competition; in order for employers to call you, you need to grab and hold their attention. Proper packaging is the key to selling anything, including yourself; even the best resume will prove worthless if your presentation is shoddy.

Knowing your product is crucial to your career and life. Just as you must have a clear sense of your own product, you must seek companies with a strong sense of their products. Random products, or lack of focus on the right product, can be disastrous for businesses and individuals alike. You must not only have a product, but a product that people want, so concentrate on your product and its effective delivery.

Trust people, and take advantage of opportunities however and wherever they present themselves; these are the two greatest skills that anyone can possess. You must have faith and trust in your employer when taking a job, and recognize that opportunities will frequently present themselves in strange ways. Every risk has a corresponding potential reward, and you generally will only succeed if you are taking risks to get to those awards. Have faith in others and take as many risks as you can, because greater risks tend to offer greater rewards.

You are a commodity, and your security and success depends on creating much more value to your employer than you receive. Expect a certain amount because you are worth it, not because it is what you want. By putting in a tremendous effort and generating value, you become indispensable and can justify higher pay.

In this article Harrison suggests that you need to be in favor with the right people. These people have an ability to control what happens in your career. People with strong and influential opinions exist within all companies and organizations. It is important to cater to and get the approval of people who have the ability to influence the opinions of others one way or another. When you go against people with the power to influence others they can turn against you and make your career and life much more difficult. You do need to be aware of the game going on and you do need to play it, or at least play along with it to get ahead.

In this article Harrison discusses that the meaning you give to things will control the quality of your life. How we feel about ourselves is all due to what we tell ourselves certain things will mean. The meaning you give things is crucial for your career success. You need to choose meanings that make you stronger. You need to ensure you interpret things in a way that serves you and does not hurt you. You need to reach your full potential. Don’t classify yourself as someone who is not fit to succeed at the level at which you’re capable. You need to take charge of your mind to have the career and the life that you deserve.

In this article, Harrison explains the importance of understanding the fact that you are not entitled to anything. One of the greatest blunders that people make is to believe that they are owed something and also that someone else is to be blamed for what happens to them. These beliefs are traps and allow others to take control of their lives. Harrison states that you need to hold the reigns of your own life, do what you want with it, make the most of what you are capable of and take responsibility of everything you do. The scepter should never, under any circumstance, be given to anyone else. Your achievements, life, and income should be the result of what you achieve and not others. The people who are the happiest, the most successful, and in control of their futures realize they are not entitled to anything.