In this article, Harrison states that one of the biggest secrets behind successful marketing is communicating relevantly with people. The more the relevance in communication, the more people are willing to respond. Going the traditional way to communicate does not always work. Understanding your audience’s needs is of prime importance and it works wonders connecting with them in a personal way. You need to bridge the gap that exists and reach out in the most genuine manner. People need to trust your interest in their well being and only when this happens, will serious communication take place.
Like everyone else, your employer wants to believe that he or she is a good person who stands for something positive in the world. Therefore, work to ascribe positive motives to your employer when in interviews, and think of in terms of how their work serves a higher purpose. Speaking about your and your employer’s work in these terms will put you on a higher plane than others, and will associate both of you with good and noble qualities.
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Just as a Unique Selling Position (USP) is important to sell a product, your own USP is vital for marketing yourself to potential employers. You must define your USP before even creating your resume, as it comprises the basic product that you are trying to sell in your interview. Focus your USP on a specific niche, for which there is market demand, and make it thoroughly persuasive.
In this article Harrison discusses the importance of thinking big and setting high goals. In order to succeed, you need to visualize where your career is going and keep a fire burning within you. People with a burning desire to achieve their dreams are always successful. It is also important to structure your social lives around people who could assist you in reaching your goals. Understanding who you want to become and studying those above you will help you rise. Hold on to your dreams and stay positive. When it comes to your career, do everything in your power to ensure that you do not give up on your dreams. Continue to focus on what you want to become until you become it.
Avoid the envy of others. Successful individuals know envy can lead others to undermine them; in order to remain powerful, you must paradoxically minimize the appearance of power. Avoiding envy will put you in a much better position to succeed and effectively compete.
In this article Harrison discusses the role of criticism in helping a person grow, evolve, and excel. People generally want to avoid criticism. Many people will do everything within their power to find the “right” people who will say positive things about them and give them approval. But this does not help. You need to make sure that when you ask people around you for constructive criticism, you are doing it so that you can make changes and improve your skills, methods, and understanding of your job. Most people fail to learn from criticism and therefore cannot adapt in response to it. You need to make sure you incorporate criticism into what you do to ensure that you become a better person.
You are capable of much more than you probably realize, and you need to maximize your potential and utilize every gift that you have. Many people talk about their potential, but refuse to act upon it. When you make full use of your potential and implement your gifts, you unlock the power to become the person you want to be.
In this article Harrison explains how you can ensure success in your career by externalizing your opponents. Your job is like a game; if you work hard, play by the rules of the company and are seen as part of the team you will be viewed as a valuable player for the company. The most significant part of any game is the presence of an opponent. Don’t look for an opponent among your co-workers. Never speak negatively of your team members. Instead, concentrate on the external opponents. External opponents bring you and the team closer as you work towards a common goal. In order for you and your company to succeed it is important to have an external opponent. Harrison advises people to consistently work hard and not participate in the politics. This is a sure way to score big in your career.
True self-esteem comes from within, not from the acceptance of others. When your sense of worth comes from within, you free yourself from comparisons with others and will enjoy a greater sense of internal security. You will no longer be bogged down by the experiences of others and can become much more self-reliant.
Your greatest successes will come from some of the smallest actions in terms of meeting people. You will cause a “stacking effect” the more you meet and connect with people; conversely, people cannot connect with you when you are withdrawn and nothing will happen. You must do everything in your power to connect with as many people as possible.
A powerful sense of self will make all the difference in your life. You must understand that your sense of yourself and your capabilities come from inside of you, not from the external forces that have brought you to your current place in life. What you feel internally might be completely different from what the world is telling you, and you must learn to focus on the former rather than the latter.
Adopting a positive attitude will always bring you closer to success, as nobody wants to be associated with a losing side. Everyone wants to associate with and hire winners, and avoids losers. Nothing is more important than maintaining a positive attitude, as many employers hire people based primarily on attitude; with the right attitude, everything else will fall into place. You must look like you are on the winning team, even if times are tough; nobody wants to hire a loser.
Everyone tries to maintain a certain emotional state, and learning to control your own emotions will have a profound impact on your career. While everyone allows their emotional states to be influenced by outside events, there is no advantage in basing your own emotions on things that you cannot control. Allow yourself to discover happiness and fulfillment naturally, rather than making your emotions dependant on external circumstances. Your outlook will have a tremendous impact on your psychological health, as well as that of those around you.
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