In this article, Harrison states that one of the biggest secrets behind successful marketing is communicating relevantly with people. The more the relevance in communication, the more people are willing to respond. Going the traditional way to communicate does not always work. Understanding your audience’s needs is of prime importance and it works wonders connecting with them in a personal way. You need to bridge the gap that exists and reach out in the most genuine manner. People need to trust your interest in their well being and only when this happens, will serious communication take place.
You can get miraculous results in life and work when you are not in competition with others. Comparing yourself with those around you can lead to a sense of defeat and negativity that can pervade your life, needlessly undermining your efforts. Be your own person and conduct your life on your own terms, and your results will be far greater than if you had limited yourself by comparison to others.
Giving access to a lot of information and providing a platform for research and analysis immensely helps people to make the right choices in life. You must offer people a strong platform through your work to help them make the best choices for themselves, and you yourself will ultimately benefit due to the good you do for the world.
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Understanding what makes people tick has become a key issue for anyone, who works with others. This e-book written by Eric Garner makes the study of personalities easier. Through his writings, the management trainer enables readers to understand how personalities can be managed effectively to work amicably.
In this article Harrison talks about the external and internal world. We have some–but certainly nowhere near total control over what happens in the external world. However, we do have control over the internal world. The internal world is comprised of our own emotions, how we think and feel about those events that occur in the external world. It is important that we do everything within our power to control our internal worlds. We should guard our internal world and take care to use it for ourselves, and not against ourselves. Problems are always going to be there. You can’t always stop them. What you can control, however, is your response to the problems that come up. Your nature of response is a key indicator to your control over your internal world and ultimately to your happiness and well being.
Just as a Unique Selling Position (USP) is important to sell a product, your own USP is vital for marketing yourself to potential employers. You must define your USP before even creating your resume, as it comprises the basic product that you are trying to sell in your interview. Focus your USP on a specific niche, for which there is market demand, and make it thoroughly persuasive.
Be the person you want to be; if you see yourself naturally going in a certain direction, then you must allow yourself to go that way. Be grateful for every little thing in your life, and you will position yourself to receive more good things. You must hold the correct mindset to achieve a successful life and career; “get your mind right”, look at the world differently, and get away from your established ways of doing things.
It is important to appreciate the contributions of those around you. Many people do not appreciate the good things that others do around them. It is rare for people to offer help in any situation, and even rarer for that person to be appreciated for their contributions. The more you appreciate the help that you have received, the more help will come your way.
In this article Harrison discusses how resisting change and not taking necessary and relevant action can be the biggest obstacles to a better career and better life. Resistance is something that prevents most people from ever changing. Resisting change can be highly damaging to your growth in your career and life. Instead of allowing your life to be controlled by external circumstances, choose to take action and bring about a change. Conduct a brutal self analysis if needed, to clear the blocks you have in your mind and to bring about change that is necessary. Most people give up. They do not persist. You need strategies and beliefs that will allow you to persist and persevere, so that you can change. The best strategy is to be focused, and this focus will help you overcome the resistance you face whenever you make an effort to begin changing.
It is important to have a career that makes you happy, rather than pursuing a career simply because you or others think that you should. Life too short not to be doing the things that you really want to do with your life. If you do not yet know the kind of work that makes you genuinely happy, you need to go and find it.
Do work that you love, and make it part of your life and identity. Success comes to people who love what they are doing, because their work becomes part of their lives, and there ceases to be a separation between work and pleasure for them. If you are not doing something that you could not imagine yourself doing into your old age, then you are probably in the wrong profession.
In this article Harrison explains how you can ensure success in your career by externalizing your opponents. Your job is like a game; if you work hard, play by the rules of the company and are seen as part of the team you will be viewed as a valuable player for the company. The most significant part of any game is the presence of an opponent. Don’t look for an opponent among your co-workers. Never speak negatively of your team members. Instead, concentrate on the external opponents. External opponents bring you and the team closer as you work towards a common goal. In order for you and your company to succeed it is important to have an external opponent. Harrison advises people to consistently work hard and not participate in the politics. This is a sure way to score big in your career.
True self-esteem comes from within, not from the acceptance of others. When your sense of worth comes from within, you free yourself from comparisons with others and will enjoy a greater sense of internal security. You will no longer be bogged down by the experiences of others and can become much more self-reliant.
Your greatest successes will come from some of the smallest actions in terms of meeting people. You will cause a “stacking effect” the more you meet and connect with people; conversely, people cannot connect with you when you are withdrawn and nothing will happen. You must do everything in your power to connect with as many people as possible.
A powerful sense of self will make all the difference in your life. You must understand that your sense of yourself and your capabilities come from inside of you, not from the external forces that have brought you to your current place in life. What you feel internally might be completely different from what the world is telling you, and you must learn to focus on the former rather than the latter.
Adopting a positive attitude will always bring you closer to success, as nobody wants to be associated with a losing side. Everyone wants to associate with and hire winners, and avoids losers. Nothing is more important than maintaining a positive attitude, as many employers hire people based primarily on attitude; with the right attitude, everything else will fall into place. You must look like you are on the winning team, even if times are tough; nobody wants to hire a loser.
Everyone tries to maintain a certain emotional state, and learning to control your own emotions will have a profound impact on your career. While everyone allows their emotional states to be influenced by outside events, there is no advantage in basing your own emotions on things that you cannot control. Allow yourself to discover happiness and fulfillment naturally, rather than making your emotions dependant on external circumstances. Your outlook will have a tremendous impact on your psychological health, as well as that of those around you.
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