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Communicate with Relevance and Connect with Your Audience

In this article, Harrison states that one of the biggest secrets behind successful marketing is communicating relevantly with people. The more the relevance in communication, the more people are willing to respond. Going the traditional way to communicate does not always work. Understanding your audience’s needs is of prime importance and it works wonders connecting with them in a personal way. You need to bridge the gap that exists and reach out in the most genuine manner. People need to trust your interest in their well being and only when this happens, will serious communication take place.

Induction, Deduction, and Your Career

The past does not dictate the future, so you should not use inductive reasoning to make conclusions about your life or career. Recognize when you are making incorrect conclusions based on past events, and switch to deductive reasoning in which you are not limited by the past. You will find your conclusions to be much more accurate, and you will succeed as a result.

Refuse to Acknowledge Setbacks and Intimidations, and You Will Never Fail

Ignoring obstacles and setbacks will take you extremely far in life. The quality of your life will depend on how you deal with life’s inevitable setbacks and the intimidation of others. Develop an unconquerable spirit that disregards life’s setbacks, and you will experience massive success. Get up on time, and keep persisting when other people quit in order to achieve your goals

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Choose an Employer Who Is Marching Forward

In this article Harrison discusses how your career can see growth if you choose to work with an employer who is marching forward. All employers go through different stages, and when you get in will have a real bearing on what happens to your career over time. The best time to get in is at the beginning of the growth cycle. The employer marching forward will provide you with the most important opportunities and the best overall career. The employers marching forward are easy to spot as they tend to be hiring more and more people. Such employers are excited about the future and the people working with them typically feel the same way. In your search for a job, and in choosing between employers, you need to find an organization that is marching forward or beginning a march.

Become Entrepreneurial

One of the greatest risks in your career and life is of becoming a commodity; at that point you are no different than anyone else in the market, and employers can mint more workers just like you. To set yourself apart from this process, you must become entrepreneurial and circumvent what others around you are doing. Examine situations around you, and figure out how to create unique efficiency and value. Work for companies that are constantly innovating, and approach your own career in terms of constantly improving efficiency.

The Science of Getting Rich

I came across this little book a couple of...

Love What You Do

In this article, Harrison explains how important it is to love the work you are doing. Being good in the work at hand is one thing, being truly passionate about it is another. Harrison believes that your performance level will significantly rise if you love your work. Being genuinely happy about the work you do inspires you to work more and work better. People who work primarily for money are generally those who work less, contribute less, and are not interested in long-term relationships with their work or their employers. In contrast to them, are those who harbor a heartfelt passion about their work deep inside them, which helps them reach great heights in any discipline. So it’s only natural that you gain advancement and a true feeling of fulfillment when you really love your work.

Your Career and Life Is about Getting “Let In”

One Saturday night when I was around 14, one of my neighbors, a 16-year-old boy who was a well-liked athlete at the local high school, went out with friends to a local party, got very drunk, and had someone give him a ride home. How drunk was he? He was so drunk he somehow walked into his neighbor’s house through the front door, instead of his own. The owner of the house awoke, and, greatly alarmed, pulled a pistol out of his nightstand, went downstairs, and shot the boy in the head, killing him instantly.

Government Bailouts, Groups and Your Career

In business, innovation comes from the freedom to operate; stagnation and failure result when a government attempts to legislate business. Limiting peoples’ ability to make a certain amount of money undermines business in an incredible way. Similarly, you need to associate with businesses and groups where freedom of movement will allow both you ant the company to expand. When you have more constraints placed on your movement, you face greater problems and eventually the loss of your job.

The Importance of and How to Find a Mentor

If you are unemployed, or need a new job, there are many strategies you can use to get a new position. However, nothing is more important or can be more drastically effective than having a strong mentor on your side. Anything I could tell you about interviewing, cover letters, resumes, or tracking down jobs would pale in comparison to what a good mentor can do for you. Having a good mentor is hugely important.

The Secret Career Tactic of “Lock In”

Get your employer to commit to you, and keep coming back again and again. This “lock in” is a tactic that companies use all the time, and one that you must practice to get and keep jobs. Make an offer to attract an employer, and then make yourself indispensable. People who fail to lock in their employers are usually the ones who find themselves laid off.

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Keeping a Job

Your Job Is a Game-Make Your Opponents External

In this article Harrison explains how you can ensure success in your career by externalizing your opponents. Your job is like a game; if you work hard, play by the rules of the company and are seen as part of the team you will be viewed as a valuable player for the company. The most significant part of any game is the presence of an opponent. Don’t look for an opponent among your co-workers. Never speak negatively of your team members. Instead, concentrate on the external opponents. External opponents bring you and the team closer as you work towards a common goal. In order for you and your company to succeed it is important to have an external opponent. Harrison advises people to consistently work hard and not participate in the politics. This is a sure way to score big in your career.

Getting Ahead

How to Succeed

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Staying Positive

Self-Esteem and Lunch Room Tables

True self-esteem comes from within, not from the acceptance of others. When your sense of worth comes from within, you free yourself from comparisons with others and will enjoy a greater sense of internal security. You will no longer be bogged down by the experiences of others and can become much more self-reliant.

Take Small Actions and Meet Others

Your greatest successes will come from some of the smallest actions in terms of meeting people. You will cause a “stacking effect” the more you meet and connect with people; conversely, people cannot connect with you when you are withdrawn and nothing will happen. You must do everything in your power to connect with as many people as possible.

The Importance of Your Sense of Self

A powerful sense of self will make all the difference in your life. You must understand that your sense of yourself and your capabilities come from inside of you, not from the external forces that have brought you to your current place in life. What you feel internally might be completely different from what the world is telling you, and you must learn to focus on the former rather than the latter.

Sick Crows, Your Attitude, and Being on the Winning Team

Adopting a positive attitude will always bring you closer to success, as nobody wants to be associated with a losing side. Everyone wants to associate with and hire winners, and avoids losers. Nothing is more important than maintaining a positive attitude, as many employers hire people based primarily on attitude; with the right attitude, everything else will fall into place. You must look like you are on the winning team, even if times are tough; nobody wants to hire a loser.

Emotions and Our Careers

Everyone tries to maintain a certain emotional state, and learning to control your own emotions will have a profound impact on your career. While everyone allows their emotional states to be influenced by outside events, there is no advantage in basing your own emotions on things that you cannot control. Allow yourself to discover happiness and fulfillment naturally, rather than making your emotions dependant on external circumstances. Your outlook will have a tremendous impact on your psychological health, as well as that of those around you.