In this article Harrison discusses that you need to pay the cost if you want to have the life and career you are capable of. There are a lot of people who are not willing to pay the price for the things they want in their lives. People are unwilling to pay the price to advance in their careers. They want a shortcut. They try to make a quick buck instead of providing long-term value. You need to be willing to pay the price to do well at anything. Most successful people pay all the prices to get ahead. You have to give your job everything you have, you have to create value, and then you will be rewarded accordingly. Everything costs us something.

In this article Harrison talks about the importance of being consistent as against being brilliant and outstanding in your job. Being consistent is one of the most important things in a job. People who are consistent have the best careers in the long run. The better and more extreme someone’s performance is, the less likely they are to maintain it over time. Things like always showing up for work, always doing the job, cooperating with peers, and more are important characteristics. These are the people who contribute to companies and companies want them in their team. A one-shot performance is in no one’s best interest. Companies and organizations need people who are consistent. Sustained effort over time is what really matters. Harrison is not belittling brilliance and hard work; nevertheless he insists that you need to be consistent in order to succeed.

Do something that comes naturally to you; if you feel there is something wrong in your life or career, it is probably because you are engaged in work that does not come naturally to you.. No matter what your interests, there is work out there at which you would excel and with which you would be comfortable. You must find work that you enjoy, and make sure that it comes naturally to you.

Your career is a business, and you yourself are a product that you are selling to potential employers. Your goal is to survive and sell your product for as much money as possible. Use simple business principles to market yourself, such as identifying markets for your product and recognizing the importance of your brand. Good basic business skills can take you and your career far.

Think about your ultimate purpose in life, and what you are currently doing to accomplish it. Everyone is gifted with unique talents, and a failure to identify and utilize yours would be tragic for your life and career. The greater purpose you identify in your life, the greater the obstacles you will face. If you persevere and push through these hurdles, you will find the rewards to also be correspondingly greater.

The most successful people in the world share the common characteristic of sharing, or concentrating on the value that they give back to others rather than on their own growth and profit. Focusing on yourself never leads to long-term success, but leads instead to unhappiness as well as emotional and financial challenges. Your greatest consideration, therefore, should be how you can contribute to others, and how your actions can impact their lives.

Punishment and how you react to it are important determinants of your success. Never put yourself in a position where you cannot be forgiven and move on. Guilt leads to self-punishment, which is insidious and damaging; determine whether you are punishing yourself for something in the past, or if you are allowing others to unjustly punish you for long-ago transgressions. Such punishment can undermine your life and success.