In this article, Harrison explains the importance of credibility in your career and in your life. The most important question that you should ask yourself is whether you can be trusted. Fortunes can fall and be rebuilt, but once you lose your credibility, you have lost a great deal. Dishonest individuals may rise rapidly to the top, but they almost always come crashing down. To be dishonest in any way does not pay off at all. People lose their faith, are fearful, and will practically never again believe a dishonest person. A person’s reputation is his/her most valuable asset. It is extremely fragile and should be protected at all costs. You need to have an explicitly honest approach, never fail to make others aware of the truth, and never cut corners. Hence, Harrison states that one of the hallmarks of the most successful individuals is their credibility.

Several years ago a long-term relationship I was in ended and I felt absolutely terrible: the person I was with could not stop fraternizing with other men. At least a few times a week, she would be out with a different man and say it was related to work. We lived together and she would come home late – sometimes she would make excuses that she was staying with friends and would not come home at all. Eventually, I was so angry about this all the time that the relationship ended.

Whenever you attend an interview, remember that you are there because your prospective employer has already made an investment in calling you in. and really wants to hire you. Most people enter interview with negative preconceptions about their employers’ opinions and their own prospects, and ultimately bring about their own failures. Bringing such thoughts into an interview projects negative vibes, and signals a lack of enthusiasm and confidence to your employer. Always keep a positive outlook when walking into an interview.

Your career is a business, and you yourself are a product that you are selling to potential employers. Your goal is to survive and sell your product for as much money as possible. Use simple business principles to market yourself, such as identifying markets for your product and recognizing the importance of your brand. Good basic business skills can take you and your career far.

You must face cold, hard reality in order to truly determine your situation; despite the benefits of doing so, facing reality is sometimes one of the most painful and difficult things you can do. People do not like to admit their limitations and failures, but doing so is imperative for facing the people and things that constitute your reality. When you face reality you realize where you can go, and you gain the power to change your situation for the better.

In this article Harrison discusses the importance of using association websites in your job search. One of the best places to track down jobs which (1) few people know about and (2) you stand good odds of getting an interview if you apply, is association websites. Associations are not experts in advertising themselves, and so the jobs on their websites are far less likely to be found by people looking for jobs online. The people you are competing with in the job market generally are not researching association websites for job opportunities and leads. Employers typically like posting jobs on association sites because applicants from association sites tend to be serious about their profession. If you are in the job market, using association sites for research is highly recommended.

Aristotle introduced the concepts of Ethos (an appeal to credibility), Pathos (an appeal to emotions), and Logos (an appeal to logic), means of persuasion that you can employ in your job search. Utilize Ethos by convincing others of your credibility, Pathos by appealing to their emotions, and Logos by logically supporting a consistent message. The effective use of these methods can position you for career success, as well as for raises and promotions.