In this article, Harrison states that one of the biggest secrets behind successful marketing is communicating relevantly with people. The more the relevance in communication, the more people are willing to respond. Going the traditional way to communicate does not always work. Understanding your audience’s needs is of prime importance and it works wonders connecting with them in a personal way. You need to bridge the gap that exists and reach out in the most genuine manner. People need to trust your interest in their well being and only when this happens, will serious communication take place.

In this article, Harrison explains how everyday experiences provide profound lessons as well as a solid and rich foundation for your future. With every passing moment, a new lesson is learnt. Smart people are those who analyze past experience, the things that did or did not work for them and then go on to make the right choices. There is a wealth of learning associated with your past and you should use it smartly to help you set a stage for what you can do differently tomorrow.

In this article Harrison discusses why associating with positive people is among the most important things you can do in your life. Positive people reinforce positivity and impregnate the environment with positive energy. Negative people sap your energy and make you feel that nothing is worth doing. Even a single negative person in a group of persons is enough to bring down the energy level of the entire group. In order to be happy and successful it is important to surround yourself with other people who are happy and successful. Positive energy spreads quickly–just as negative energy does. You life is valuable and your time is as well. The last thing you need in your career is to deal with another person’s constant negativity. Your career and life will change for the better when you surround yourself with positive people–and keep the negative ones away

The secret to a happy career and life is realizing that we too need to love ourselves unconditionally. There is no other choice.

In this article Harrison talks about the difference between people who survive in recessions, and those who end up being cut. When a recession is at hand, or when an industry is experiencing a contraction, companies very quickly become interested in saving as much money as possible. They look around to see who is working hard and adding value and who is not. In your job, you need to ensure that you are providing as much value as possible. People who do not put in extra effort, or who cause lots of waste in the company, may find they are out of a job when a recession or restructuring hits.

“Fatal Friction” can inconspicuously infiltrate your relationships, then wreck your career and future career prospects. Accidental or unintentional remarks can generate “Fatal Friction”, which in turn generates tensions with the people around you and prohibits you from achieving your full potential. In your career and in life, you must do everything possible to avoid fatal friction between yourself and others.

I came across this little book a couple of...