Marketing is crucial to your job search, because employers are essentially purchasing a product when hiring you. The more positive information your employer has about you, the more likely he or she is to hire you; personal stories create a connection between yourself and the employer. Stories that revolve around your motivation, dedication to your job, and drive for improvement will portray you as a hard worker with a positive attitude, who can longer grow in your current position for reasons outside of your control. ol.

You greatly increase your chances of being hired by maintaining constant contact with employers for whom you would like to work. Services like LinkedIn, Facebook, and other social media are invaluable tools to connect with potential employers. Use these tools to stay in contact with every employer with whom you have interviewed (successfully or unsuccessfully), and everyone you know; maintaining such a high level of contact will make you much more likely to be hired when the time comes.

In this article Harrison talks about the difference between people who survive in recessions, and those who end up being cut. When a recession is at hand, or when an industry is experiencing a contraction, companies very quickly become interested in saving as much money as possible. They look around to see who is working hard and adding value and who is not. In your job, you need to ensure that you are providing as much value as possible. People who do not put in extra effort, or who cause lots of waste in the company, may find they are out of a job when a recession or restructuring hits.

In this article Harrison discusses the role of self-motivation and self management. Self-motivated and self managed people always perform well. In contrast people who are forced to follow massive amounts of procedures and rules can never perform. It is important that our rituals and sense of responsibility is internal, and something we learn to do naturally–not something we only do when it is imposed on us by people on the outside. The best people in every job are self- managed and responsible individuals. Also, the more self-managed people there are working for an organization, the stronger the organization generally is. Instead of creating problems in the workplace, you should seek out responsibilities, and ritualize your work routine. These responsibilities will drive you forward in your daily work, in your career, and in your life.

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