Your career is a business, and you yourself are a product that you are selling to potential employers. Your goal is to survive and sell your product for as much money as possible. Use simple business principles to market yourself, such as identifying markets for your product and recognizing the importance of your brand. Good basic business skills can take you and your career far.

In this article Harrison talks about problems one could face while planning to relocate for better job options. Many areas of the United States have been devastated by the economy, and there are fewer jobs available in those areas. You don’t have an option but to relocate. Harrison believes that relocating for better job options to areas where your skills are in demand is extremely important. However, one needs to keep certain points in mind while applying for such jobs. Employers generally prefer people with a connection to the area to ensure greater stability. Hence it is advisable to show some sort of connection to the area you are relocating to. Harrison also cautions against conveying to an employer that you cannot get a job where you live. No one wants losers. To project yourself as a winner, you should convey that you are relocating for personal long-term growth objectives.

You must think of yourself as a product, something of value for which people are willing to pay. Your career will thrive in direct proportion to the perceived value of the product you are offering, so you must present yourself as something that the world wants and is willing to pay for. Pick something, and focus on doing it to the best of your ability. The quality of your product will determine the quality of your life.

In this article Harrison discusses the importance of having open lines of communication. According to him this will consistently keep you employed. You need to be friends with everyone you meet in business and stop competing and seeing differences. You need to understand that you have no opponents. Your success will largely be determined by your ability to go into the world, find commonality and make friends with the people around you. You must abolish from your mind the idea that the people you are dealing with in your career and in business are your competition. You must get rid of the thought of competition. Be friendly with everyone you meet. Stop looking for differences, and do everything within your power to find affinity with other people. This will change your career permanently.

Avoiding problems, not challenging yourself, and giving up in the face of challenges are all forms of being a loser. Your reaction to any given situation is far more important than the situation itself. Whether you are the type of person who moves towards or away things will ultimately determine your career success; those who move toward things make consistent progress, confronting their fears by facing and dealing with them.

Your skills and abilities merit profound appreciation; you must therefore place yourself in an environment where you will be so appreciated, and not subject to the negative opinions of others. People tend to believe the negative information that they hear about themselves. A work situation where you are unappreciated will tax your two greatest assets, your self-worth and your sanity.

Nothing gets accomplished when peoples’ values are in conflict, so it is very important to work with an employer who shares your outlook and values. Find a work environment where you fit in, and where people like you. Value conflicts with your coworkers can undermine your performance, whereas a harmonious work environment reinforces your performance and values. Most cases of workplace excellence involve people in jobs that match their values, and finding this harmony will change your career and life.