In this article, Harrison states that one of the biggest secrets behind successful marketing is communicating relevantly with people. The more the relevance in communication, the more people are willing to respond. Going the traditional way to communicate does not always work. Understanding your audience’s needs is of prime importance and it works wonders connecting with them in a personal way. You need to bridge the gap that exists and reach out in the most genuine manner. People need to trust your interest in their well being and only when this happens, will serious communication take place.

Trust people, and take advantage of opportunities however and wherever they present themselves; these are the two greatest skills that anyone can possess. You must have faith and trust in your employer when taking a job, and recognize that opportunities will frequently present themselves in strange ways. Every risk has a corresponding potential reward, and you generally will only succeed if you are taking risks to get to those awards. Have faith in others and take as many risks as you can, because greater risks tend to offer greater rewards.

In this article Harrison suggests that you actually may be safer getting a job without the help of family or friends. It is exceedingly rare that a friend or family member will ever be able to get you a position. They may not even want to help you get a job for various reasons. Their involvement in your job search may actually hurt you. The organization may actually look upon you negatively if you try to use a friend or family member to get a job. So going through a close contact is often counterproductive to your job search. Even if you get a position through a friend or family member, you could harm your relationship with that person in the process. Your friend or family member’s act of kindness may ultimately unbalance your relationship. The risks involved in this kind of job far outweigh the potential rewards.

Going after companies on an “explosive growth” trend is among the most interesting and beneficial things you can do in your job search, as many such companies will hire you even if they do not have openings. Similarly, you can get hired in booming industries and geographical areas even if there are no openings, simply by showing up. Apply to growing companies, even if they do not have open positions.

Several years ago a long-term relationship I was in ended and I felt absolutely terrible: the person I was with could not stop fraternizing with other men. At least a few times a week, she would be out with a different man and say it was related to work. We lived together and she would come home late – sometimes she would make excuses that she was staying with friends and would not come home at all. Eventually, I was so angry about this all the time that the relationship ended.

Concentrate on your employer’s needs in order to achieve career stability. While everyone seeks security, it is detrimental to approach your job search with this as your main motivator; concentrating instead on the value that you provide your employer will increase your own value. Give your job your all, and you will be seen a productive unit in your employer’s organization, and security will follow naturally.

Your perceptions can make you either happy or unhappy. Most peoples’ perceptions, however, are clouded by assumptions that frequently aren’t even true. To change your life, change your assumptions about the world around you; suffering lies in the perception of the fact, not the fact itself.