How to Attract Success is a book I know you will enjoy greatly. Here, Sears introduces the concept of...

Businesses who understand what their clients want, rather than what they presume their clients want, tend to perform much better than their competitors. You must view your service from your client’s point of view. In a job search you must view your potential employers as customer. You must find out what is important to your employer or interviewer, and you will stand out in your job search.

You need to provide people what they want, otherwise you will not have a job. Although they might not always be the most desirable kinds of jobs, certain jobs always exist because they provide services that people will always require. The only secret to continual employment is to provide a service that people always need; if you do this, and nothing else, you will always find yourself employed. Give people what they want.

In this article, Harrison discusses the interesting concept of the fox and the hedgehog in association with your job search. The fox is intelligent and crafty and it can do many things at the same time. On the contrary, the hedgehog is an animal which knows how to do just one big thing and it is considered the more powerful animal. What Harrison means to put forward is the fact that those who do one thing well is more valuable and wanted than those who can do many things not so well. This is what separates those who make the biggest impact from all the others who are just as smart. Any person or group of people who achieve greatness in any calling generally do one thing in the best possible way. Harrison advises that to be good at your job and your job search, you need to bring a singular focus to it. Hence, you need to do what you do as well as it possible can be done.