Imagine you are a doctor working in a small clinic in the suburbs of Chicago. You are surrounded by uninspired doctors who are happy going back and forth to work each day in exchange for a salary. You, in contrast, have no interest in money and are concerned with curing a fatal heart disease. In fact, you have been working on curing this disease for the past 15 years.

In this article Harrison discusses the importance of investing in the backstage of everything you are doing. Nothing is more important than what you do behind-the-scenes, and the substance that goes into your job. Only with a good backstage can you achieve your full potential in anything. Most successful people and businesses always have a very strong operation behind-the-scenes. It is not what people see when they look at a storefront that matters; it is the “substance” of what is going behind-the-scenes. It is like this with you and your profession as well. The ultimate product that you produce will be more a product of what you do “behind-the-scenes” than of the actual service that you provide. It is important to understand the significance of this, because it can mean the difference between great success and failure. Only with a good backstage can you achieve full potential in anything.

Aristotle introduced the concepts of Ethos (an appeal to credibility), Pathos (an appeal to emotions), and Logos (an appeal to logic), means of persuasion that you can employ in your job search. Utilize Ethos by convincing others of your credibility, Pathos by appealing to their emotions, and Logos by logically supporting a consistent message. The effective use of these methods can position you for career success, as well as for raises and promotions.

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True leadership comes from standing for the things in which you believe, even if you stand alone and others disagree with you. Taking charge of your life means acting and doing what others are afraid or unwilling to do; this is personal leadership, and will lead you to incredible results. You will reach your fullest potential by being the person you are capable of being, rather than the person that others say you should be.

Your success in both career and life depends on the strength of your desires. Peoples’ respective levels of desire differ greatly, and those with the greatest desire tend to achieve the most in life. If you do not desire something strongly enough, you probably will not get it. Putting the greatest possible desire behind your dreams is the best thing that you can do to ensure your success.

In this article Harrison speaks about the need to adopt the attitude of never giving up. According to him however difficult the task be, you need to strive hard to accomplish it. You have to struggle and make an attempt to rise every time you fail. You need to stimulate your efforts and try again and again till you achieve the desired end result. Just like the baby giraffe is kicked repeatedly by the mother giraffe, so that it learns to stand on its own legs. You have to drive your dreams to make them a reality. Failure is not the end; it is a stepping stone to success.