In this article, Harrison states that one of the biggest secrets behind successful marketing is communicating relevantly with people. The more the relevance in communication, the more people are willing to respond. Going the traditional way to communicate does not always work. Understanding your audience’s needs is of prime importance and it works wonders connecting with them in a personal way. You need to bridge the gap that exists and reach out in the most genuine manner. People need to trust your interest in their well being and only when this happens, will serious communication take place.
Assessing your employers’ needs will lead you to success in both your job search and your career, so work to ascertain exactly what it is they are looking for. Once you know what your employer wants, do precisely what is expected of you and you will succeed. Determine exactly what your employer is seeking by asking lots of questions in the interview. Those who take the time to understand their employers’ needs are those who wind up with the best jobs.
If you are good at one thing, then you need to make sure you develop a diversity of skills in case demand for your primary skill goes away. You need to shape yourself and your career to withstand all kinds of economic and other climates. Like the Greek Parthenon, you must have a strong foundation and project strength, supporting yourself with multiple pillars.
Resourcefulness can make you better at everything you do, and separates the truly extraordinary people from the general herd. Do everything within your power to be resourceful in your job search, life, and career to give yourself the best possible chance of achieving your goals, and learn how to employ the resources currently at your disposal for maximum impact.
You are in your most productive state when you are “awakened” and driven towards your goal. Once you experience this kind of awakening and tap into your inner drive, all aspects of your life can profoundly change; people with such drive attain incredible levels of achievement in virtually every discipline. The most successful people throughout history tap into this higher form of energy to achieve their goals, and you can too.
In his article, Harrison talks about how hope is the element central to most of our circumstances. We may buy medicines to heal a particular physical problem, but what we are actually buying is hope; the hope that we will get better after using that medicine. It works in much the same way for job seekers and recruiters as well. When you present your credentials to a prospective employer, you offer hope in the form of your qualifications and experience. Harrison says it is important to convey hope in a job interview, because eventually it is only hope that the recruiter will use as a benchmark when choosing one candidate over another. Depending on how you see it, you as a job seeker can offer the recruiter a definite hope to improve his or her situation.
Concentrate on the process, not the results, in order to succeed in your career. Focus on the entire process of what you are doing, refine each step of that process, and make sure to constantly improve each step. Pay attention to the small, seemingly insignificant details, because they will add up to make a huge difference.
In this article Harrison explains how you can ensure success in your career by externalizing your opponents. Your job is like a game; if you work hard, play by the rules of the company and are seen as part of the team you will be viewed as a valuable player for the company. The most significant part of any game is the presence of an opponent. Don’t look for an opponent among your co-workers. Never speak negatively of your team members. Instead, concentrate on the external opponents. External opponents bring you and the team closer as you work towards a common goal. In order for you and your company to succeed it is important to have an external opponent. Harrison advises people to consistently work hard and not participate in the politics. This is a sure way to score big in your career.
True self-esteem comes from within, not from the acceptance of others. When your sense of worth comes from within, you free yourself from comparisons with others and will enjoy a greater sense of internal security. You will no longer be bogged down by the experiences of others and can become much more self-reliant.
Your greatest successes will come from some of the smallest actions in terms of meeting people. You will cause a “stacking effect” the more you meet and connect with people; conversely, people cannot connect with you when you are withdrawn and nothing will happen. You must do everything in your power to connect with as many people as possible.
A powerful sense of self will make all the difference in your life. You must understand that your sense of yourself and your capabilities come from inside of you, not from the external forces that have brought you to your current place in life. What you feel internally might be completely different from what the world is telling you, and you must learn to focus on the former rather than the latter.
Adopting a positive attitude will always bring you closer to success, as nobody wants to be associated with a losing side. Everyone wants to associate with and hire winners, and avoids losers. Nothing is more important than maintaining a positive attitude, as many employers hire people based primarily on attitude; with the right attitude, everything else will fall into place. You must look like you are on the winning team, even if times are tough; nobody wants to hire a loser.
Everyone tries to maintain a certain emotional state, and learning to control your own emotions will have a profound impact on your career. While everyone allows their emotional states to be influenced by outside events, there is no advantage in basing your own emotions on things that you cannot control. Allow yourself to discover happiness and fulfillment naturally, rather than making your emotions dependant on external circumstances. Your outlook will have a tremendous impact on your psychological health, as well as that of those around you.
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