Aristotle introduced the concepts of Ethos (an appeal to credibility), Pathos (an appeal to emotions), and Logos (an appeal to logic), means of persuasion that you can employ in your job search. Utilize Ethos by convincing others of your credibility, Pathos by appealing to their emotions, and Logos by logically supporting a consistent message. The effective use of these methods can position you for career success, as well as for raises and promotions.

Proof is itself a tool in your job search and if you employ it effectively, you will stand ahead of your competition. Reality is subjective, so providing proof in the form of testimonials can do a lot to sway someone to your way of thinking. Testimonials, references, and endorsements are worth their measure in gold, and you should employ them whenever possible.

In this article Harrison discusses the importance of goal setting. Goal setting is the single most important aspect of your career. When you look at people who are at the top of their game in sports, entertainment, business and other pursuits, you’ll generally find they’ve set goals in an outstanding way. Most successful people manage their goals in a similar way. Whether you want to be President of the United States, a first class parent, the fastest runner in the world, the head of your organization, or you simply want to feel happy and fulfilled, there are certain scientific goal setting principles you can follow to take you precisely where you want to go. Goal setting is a profound discipline. Our success, the success of entire companies and even the success of entire countries comes down to how well goals are set.

In this article Harrison discusses the importance of investing in the backstage of everything you are doing. Nothing is more important than what you do behind-the-scenes, and the substance that goes into your job. Only with a good backstage can you achieve your full potential in anything. Most successful people and businesses always have a very strong operation behind-the-scenes. It is not what people see when they look at a storefront that matters; it is the “substance” of what is going behind-the-scenes. It is like this with you and your profession as well. The ultimate product that you produce will be more a product of what you do “behind-the-scenes” than of the actual service that you provide. It is important to understand the significance of this, because it can mean the difference between great success and failure. Only with a good backstage can you achieve full potential in anything.