In this article, Harrison states that one of the biggest secrets behind successful marketing is communicating relevantly with people. The more the relevance in communication, the more people are willing to respond. Going the traditional way to communicate does not always work. Understanding your audience’s needs is of prime importance and it works wonders connecting with them in a personal way. You need to bridge the gap that exists and reach out in the most genuine manner. People need to trust your interest in their well being and only when this happens, will serious communication take place.
You cannot achieve anything in life by just thinking about it; you must get out there and consistently do work that brings you closer to your goals. There are no short-cuts, so you will need long-term discipline to realize and measure of success. The most important thing you can do for your success is to have and apply long-term discipline to your life and work.
In this article, Harrison explains how nothing is permanent, everything faces a change at some point or another, and that everyone should possess the ability to readjust to the new situation. Your responsibilities and daily duties could end, businesses could end, and jobs could be lost without a reason or warning. You need to accept the fact that anything is possible and the comfort zone in which you might be in may just vanish one fine day. It is on such a situation that your ability to be flexible counts most. Learning new things, being with new colleagues, holding new responsibilities should be accepted very positively. Dramatic changes could occur in the job scenario, but you need to be ready for the change. You should never hold on to the past and constantly look towards the future. Change is natural and inevitable and Harrison believes that it should pave a path for progress and development.
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“Enthusiasm is as brittle as crystal, but common sense is durable as brass.” Blanchard Yorimoto-Tashi, one of the greatest statesmen that Japan has ever produced,...
In order to make full use of your strengths, it is important to determine whether you are an internally or externally motivated person. While externally motivated people are directed by others’ opinions, internally motivated people prioritize their own opinions and ways of thinking in their lives and careers. Decide which sort of person you are, embrace this identity, and seek work that makes the most of your natural tendencies.
In this article Harrison talks about the importance of being consistent as against being brilliant and outstanding in your job. Being consistent is one of the most important things in a job. People who are consistent have the best careers in the long run. The better and more extreme someone’s performance is, the less likely they are to maintain it over time. Things like always showing up for work, always doing the job, cooperating with peers, and more are important characteristics. These are the people who contribute to companies and companies want them in their team. A one-shot performance is in no one’s best interest. Companies and organizations need people who are consistent. Sustained effort over time is what really matters. Harrison is not belittling brilliance and hard work; nevertheless he insists that you need to be consistent in order to succeed.
Someone who wants to succeed in finding a job must understand marketing. Regardless of what you do, your job search is a marketing operation. The more effectively you market yourself, the more jobs you will get, the better jobs you will get, and the more successful you will be. The people who market themselves most effectively are the ones who do the best in their careers.
Identify and uphold your values, and live your life in an ethical manner rather than trying short cuts to get ahead at any cost. A meaningful life and profitable career simply requires work, and lots of it. While some attain success through shortcuts, this success is always short-lived; instead, you must base your life and career on doing things the right way for sustained, long-term success.
The ability to fit into your work environment is among the most important parts of obtaining and retaining a job, even more so than your skill level. Fitting in means nothing more than being comfortable in one’s work environment, and making others similarly comfortable. Employers want to hire people who will embrace their approach to business and the world on physical and moral levels, so you must strive to fit in with their worldview.
Resourcefulness can make you better at everything you do, and separates the truly extraordinary people from the general herd. Do everything within your power to be resourceful in your job search, life, and career to give yourself the best possible chance of achieving your goals, and learn how to employ the resources currently at your disposal for maximum impact.
In this article Harrison explains how you can ensure success in your career by externalizing your opponents. Your job is like a game; if you work hard, play by the rules of the company and are seen as part of the team you will be viewed as a valuable player for the company. The most significant part of any game is the presence of an opponent. Don’t look for an opponent among your co-workers. Never speak negatively of your team members. Instead, concentrate on the external opponents. External opponents bring you and the team closer as you work towards a common goal. In order for you and your company to succeed it is important to have an external opponent. Harrison advises people to consistently work hard and not participate in the politics. This is a sure way to score big in your career.
True self-esteem comes from within, not from the acceptance of others. When your sense of worth comes from within, you free yourself from comparisons with others and will enjoy a greater sense of internal security. You will no longer be bogged down by the experiences of others and can become much more self-reliant.
Your greatest successes will come from some of the smallest actions in terms of meeting people. You will cause a “stacking effect” the more you meet and connect with people; conversely, people cannot connect with you when you are withdrawn and nothing will happen. You must do everything in your power to connect with as many people as possible.
A powerful sense of self will make all the difference in your life. You must understand that your sense of yourself and your capabilities come from inside of you, not from the external forces that have brought you to your current place in life. What you feel internally might be completely different from what the world is telling you, and you must learn to focus on the former rather than the latter.
Adopting a positive attitude will always bring you closer to success, as nobody wants to be associated with a losing side. Everyone wants to associate with and hire winners, and avoids losers. Nothing is more important than maintaining a positive attitude, as many employers hire people based primarily on attitude; with the right attitude, everything else will fall into place. You must look like you are on the winning team, even if times are tough; nobody wants to hire a loser.
Everyone tries to maintain a certain emotional state, and learning to control your own emotions will have a profound impact on your career. While everyone allows their emotional states to be influenced by outside events, there is no advantage in basing your own emotions on things that you cannot control. Allow yourself to discover happiness and fulfillment naturally, rather than making your emotions dependant on external circumstances. Your outlook will have a tremendous impact on your psychological health, as well as that of those around you.
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