You need to provide people what they want, otherwise you will not have a job. Although they might not always be the most desirable kinds of jobs, certain jobs always exist because they provide services that people will always require. The only secret to continual employment is to provide a service that people always need; if you do this, and nothing else, you will always find yourself employed. Give people what they want.

Someone who wants to succeed in finding a job must understand marketing. Regardless of what you do, your job search is a marketing operation. The more effectively you market yourself, the more jobs you will get, the better jobs you will get, and the more successful you will be. The people who market themselves most effectively are the ones who do the best in their careers.

Repeat work is always more valuable to you than one-offs, however well-paid they may be. Companies succeed or fail depending on their ability to generate repeat business. Repeat work grants you more options and control over your life and actions. Even work with a lower salary, which might not initially seem appealing, can be beneficial if it promises repeat jobs.

Companies who have been around for long periods of time are usually doing something right, and people who remain with a single employer for long periods are usually considered stable and committed to their jobs. Concern yourself with doing the best job possible and look for reasons to like your organization, and you will find that the organization will welcome you and foster your long-term success.

You cannot achieve anything in life by just thinking about it; you must get out there and consistently do work that brings you closer to your goals. There are no short-cuts, so you will need long-term discipline to realize and measure of success. The most important thing you can do for your success is to have and apply long-term discipline to your life and work.

In this article Harrison explains how you can ensure success in your career by externalizing your opponents. Your job is like a game; if you work hard, play by the rules of the company and are seen as part of the team you will be viewed as a valuable player for the company. The most significant part of any game is the presence of an opponent. Don’t look for an opponent among your co-workers. Never speak negatively of your team members. Instead, concentrate on the external opponents. External opponents bring you and the team closer as you work towards a common goal. In order for you and your company to succeed it is important to have an external opponent. Harrison advises people to consistently work hard and not participate in the politics. This is a sure way to score big in your career.

Just as a Unique Selling Position (USP) is important to sell a product, your own USP is vital for marketing yourself to potential employers. You must define your USP before even creating your resume, as it comprises the basic product that you are trying to sell in your interview. Focus your USP on a specific niche, for which there is market demand, and make it thoroughly persuasive.